Marketing Coordinator

About the Role

Key Responsibilities

• Assist in the planning, execution, and tracking of local marketing campaigns, events, and product launches.
• Coordinate promotional activities across dining locations, retail outlets, and digital platforms.
• Leverage tools like Meal Plan Analytics, VOC feedback, and sales data to measure campaign effectiveness.
• Design and distribute marketing materials (posters, flyers, digital screens, emails, social media content).
• Manage digital signage and maintain consistent branding across all channels.
• Collaborate with graphic designers and vendors to support print and digital marketing needs.
• Organize and execute campus events, tabling sessions, and student engagement initiatives.
• Manage a team of marketing interns or peer-to-peer ambassadors when applicable.
• Partner with campus organizations and departments to increase program visibility.
• Conduct surveys, focus groups, and competitive analysis to gather customer insights.
• Track and report marketing performance metrics, including campaign ROI and student feedback.
• Support business development efforts through customized presentations and client-ready reports.
• Build relationships with university or business partners to align marketing goals with client priorities.
• Collaborate with culinary, operations, and sustainability teams to showcase programs.
• Attend team meetings and contribute creative ideas that align with Aramark's strategic goals.

Requirements

• Excellent written and verbal communication skills.
• Strong organizational, time management, and multitasking abilities.
• Proficient in Microsoft Office Suite; Adobe Creative Suite and Canva a plus.
• Social media management experience (Instagram, Facebook, TikTok).
• Data-driven with an eye for design and branding.

Qualifications

• No specific formal qualifications listed in the description.