Marketing Coordinator- Towson University - Towson University Admin

About the Role

Key Responsibilities

• Assist in planning and executing a variety of in-person marketing events, including tabling, pop-ups, themed meals, giveaways, and large-scale campus events.
• Act as the on-site lead for events, engaging students and ensuring a smooth, positive experience.
• Develop and manage social media content (Instagram, TikTok, Facebook) aligned with student culture, brand standards, and dining initiatives; monitor trends and respond to audience interactions & DMs.
• Promote events and campaigns using digital and print channels such as social media, email, posters, and digital screens.
• Collaborate with internal teams and partners to align messaging, source content, and support brand and campaign goals.
• Track and analyze content and campaign performance to optimize future strategy and report results.
• Support the recruitment, training, and oversight of student brand ambassadors, interns, or student workers.
• Participate in weekly marketing meetings and contribute to creative planning, content brainstorming, and project execution.
• Implement base business growth strategies to support sales, pricing accuracy, and voluntary meal plan participation.
• Ensure national brand programs, promotions, and sales initiatives are effectively executed across campus dining locations as well as brand standards consistently upheld at all identified points of service.
• Identify and recommend new innovations, technologies, or services that support engagement, sales growth, and client satisfaction.
• Collect feedback from students and customers to evaluate program success and inform future improvements.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of experience in marketing, social media, events, or student-focused roles.
• Demonstrated knowledge of social media platforms and content trends, especially those relevant to Gen Z audiences.
• Exceptional written and verbal communication and organization skills.
• Comfortable being on campus, interacting with students, and working occasional evenings or weekends for events.
• Highly organized with the ability to manage multiple deadlines and platforms.
• Photography, video editing, or short-form video production skills a plus.

Nice to Have

• Photography, video editing, or short-form video production skills.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of experience in marketing, social media, events, or student-focused roles.

Benefits & Perks

• Comprehensive benefit programs and services including medical, dental, vision, and work/life resources.
• Retirement savings plans like 401(k).
• Paid days off such as parental leave and disability coverage.