Marketing Data Specialist

About the Role

Key Responsibilities

• Develop and maintain data-driven audience targeting lists based on campaign objectives, predictive modeling, and AI, ensuring campaigns hit the right mark.
• Regularly evaluate targeting effectiveness using KPIs such as engagement rates and conversion metrics.
• Work independently and with cross-functional teams to define target criteria, ensuring alignment with campaign goals and business objectives.
• Provide ongoing support and make timely adjustments to targeting parameters.
• Create and maintain dashboards and reports that track key performance indicators (KPIs) and metrics, providing real-time insights and actionable recommendations for campaign optimization.
• Analyze marketing data to identify performance gaps and opportunities for improvement.
• Translate complex data into clear, actionable insights for marketing strategy, audience targeting, and budget allocation.
• Collaborate with the AVP of Marketing to maintain and optimize marketing technology platforms and analytical tools, ensuring data accuracy and system reliability.
• Troubleshoot and implement solutions to improve marketing operations.
• Stay current with emerging marketing technology trends and tools.
• Proactively identify opportunities to enhance campaign performance, member engagement, and efficiency through new features and integrations.
• Monitor compliance with data privacy regulations and best practices, ensuring the protection of sensitive data and confidentiality.
• Maintain documentation of data analysis processes, methodologies, and findings to ensure reproducibility and knowledge sharing within the team.

Requirements

• Bachelor's degree or equivalent work experience in marketing, computer science, or a related field.
• Minimum of 3 years of experience in marketing operations, analytics, or a data-focused role.
• Strong skills in data analytics tools such as Excel and BI platforms (e.g., Power BI, Tableau).
• Knowledge of programming languages (SQL, Power Query, DAX) and marketing automation platforms (Salesforce, HubSpot, Marketo) is a plus.
• Proven ability to manage multiple projects with a focus on accuracy, attention to detail, and meeting deadlines.
• Excellent ability to communicate complex data insights clearly to both technical and non-technical teams.

Nice to Have

• Familiarity with credit union products and services.

Qualifications

• Bachelor's degree in marketing, computer science, or a related field
• Minimum of 3 years of experience in marketing operations, analytics, or a data-focused role

Benefits & Perks

• Generous Paid Time Off
• Medical, Dental, and Vision Insurance
• Calm Premium Membership for mental wellness
• Paid Volunteer Time to give back to your community
• Career development opportunities and leadership support
• A welcoming, mission-driven culture that values diversity, equity, inclusion, and belonging