Marketing Director

Allterra Central

Austin, TX

Full Time

Director

108k-136k

4 days ago

Job Description

About the Role

The Marketing Director will drive brand strategy, campaign execution, and lead generation across the Southwest region. This role works cross-functionally with sales, a digital transformation consultant, and a marketing agency to align initiatives with growth goals and business development. The position may be based in Austin, Houston, Dallas, or San Antonio, Texas.

Key Responsibilities

Develop and manage marketing strategies aligned with company goals and customer segments.
Collaborate with sales, digital consultants, and agency partners to drive integrated, data-backed initiatives.
Lead marketing planning, budget management, and campaign reporting.
Create and oversee multi-channel campaigns: email, digital ads, trade events, social media, and promotions.
Develop content for blogs, videos, newsletters, landing pages, and sales enablement materials.
Maintain a consistent brand presence across all digital and print channels.
Manage websites, SEO, social media, and HubSpot automation tools.
Monitor KPIs, report on ROI, and optimize efforts for lead generation and conversion.
Coordinate with external vendors and manage promotional materials.
Assist with trade shows and product launches.
Stay current on geospatial industry trends and technologies.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
10+ years in marketing, with at least 5 years in leadership roles.
Experience with digital tools such as HubSpot, Shopify, SEO/SEM, Google Analytics.
Strong content, campaign, and brand management skills.
Ability to work with little supervision and accomplish planned schedules.
Proficiency in Microsoft Office (Word, Excel, Outlook) and SharePoint.
Excellent interpersonal, verbal, and written communication skills.
Ability to travel to customer and/or company locations as required.
Flexibility to work past normal business hours as necessary.

Nice to Have

Experience in geospatial, AEC, or technology industries.
Familiarity with HubSpot CRM and automation.
Analytical, creative, and collaborative leadership style.
Ability to present complex technology in a simplified and clear manner.
Reliable, timely, and demonstrates integrity.
Ability to handle stress and multitask effectively.

Qualifications

Bachelor's degree in Marketing, Communications, or related field.
10+ years in marketing experience.
5+ years in leadership roles.

Benefits & Perks

Not specified in the description.

Working at Allterra Central

The work environment is professional, clean, and comfortable, with a moderate noise level. The role requires flexibility, adaptability, and the ability to work in a fast-paced, multi-tasked environment. Reasonable accommodations are available for individuals with disabilities.

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