Marketing Director

About the Role

Key Responsibilities

• Plan, manage, and optimize campaigns on Google Ads (AdWords) to maximize ROI.
• Monitor and analyze website traffic along with campaign performance using Google Analytics to generate actionable insights.
• Oversee the creation, scheduling, and performance of email marketing campaigns (email blasts), ensuring timely and relevant outreach.
• Manage and grow our presence across social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube, to provide brand consistency and audience engagement.
• Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
• Utilize Adobe Photoshop to design marketing materials, digital assets, and social media content as needed.
• Stay current with digital marketing trends and tools to apply best practices across all channels.
• Meet with partners and capture video footage of golf courses, properties, etc and edit it for site and social media.

Requirements

• Experience with Google Adwords (Google Ads).
• Experience with Google Analytics.
• Experience managing email blast campaigns.
• Proficiency in social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Experience in SEO and content writing.
• Proficiency in Adobe Photoshop.
• Knowledge of HTML.
• Experience in video creation, editing, and capture.
• Minimum of 3 years marketing experience.

Nice to Have

• Experience with drone capture and editing.

Qualifications

• Minimum of 3 years marketing experience.

Benefits & Perks

• Health insurance after 30 days.
• Paid time off.
• Free golf.