Marketing Director

About the Role

Key Responsibilities

• Collaborate with the Chief Marketing Officer to develop and implement integrated marketing strategies that align with BTC Bank's mission and business goals.
• Compile and analyze customer and industry data to create segmented marketing strategies designed to meet established goals.
• Translate strategic objectives into actionable marketing campaigns.
• Establish and monitor key performance indicators to evaluate the success of marketing initiatives and make data-driven decisions to optimize campaign performance.
• Manage the execution of multi-channel marketing campaigns, including digital, social media, print, promotional events, etc.
• Proofread and approve all content (digital, print, social, etc.) to ensure it is technically correct, authentically represents the BTC Bank brand, and meets compliance requirements.
• Track campaign performance using analytical tools and adjust strategies for optimal results.
• Manage campaign budgets to ensure optimal ROI and fiscal stewardship of bank resources.
• Ensure digital marketing efforts, including website content, social media, digital displays/signage, are optimized for engagement, reach, SEO, GEO, PPC, etc.
• Manage and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, YouTube, etc.).
• Coordinate and streamline marketing technology to monitor, execute, manage, and optimize department work across all channels.
• Strengthen and protect the BTC Bank brand, ensuring consistency and integrity across all marketing channels and platforms.
• Ensure consistent brand messaging across all platforms including print, digital, social media, and in-branch materials.
• Communicate with bank branch staff to ensure their marketing needs are effectively met, including the growth and engagement of their individual Facebook pages.
• Coordinate bank-wide and state-wide marketing events to promote community engagement and bank growth.
• Collaborate with internal teams to support product launches, promotions, and customer communications.
• Lead, manage, and mentor a high-performing marketing team, fostering a culture of collaboration, creativity, accountability, and professional growth.
• Manage the day-to-day operations of the Marketing Team.
• Use a workflow management system to ensure tasks are completed and goals met.
• Keep up with issues, trends, and developments of the financial marketing industry.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, graphic design, or closely related field.
• Five to seven years of experience in a senior marketing role for a financial institution, agriculture industry, or marketing agency.
• Demonstrated success in developing and executing data-driven marketing strategies that drive customer engagement and business growth.
• Proficiency in digital marketing, social media, and marketing analytics, with a track record of leveraging these channels to drive results.
• Exceptional attention to detail, strong proof-reading skills, and highly organized.
• Experienced brand storyteller with a keen eye for authentic, engaging design.
• Possess a strong command of modern marketing technologies and industry research.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present complex information to various audiences.
• Strong project management and organizational skills, with the ability to manage multiple priorities and meet tight deadlines in a fast-paced environment.
• Strong leadership skills with a proven ability to manage and inspire diverse teams.
• Proficiency in design tools (e.g., Canva, Adobe Creative Suite), marketing platforms (e.g., Mailchimp, Meta Business Suite, HubSpot), and AirTable workflow management system.
• Deep understanding of Missouri agriculture.

Nice to Have

• Experience working outside, evenings, and weekends.
• Ability to drive a pickup truck and tow a large box trailer.

Qualifications

• Educational background as specified in requirements.

Benefits & Perks

• Not explicitly specified in the description.