Marketing Director

About the Role

Key Responsibilities

• Build and nurture relationships with internal and external partners, retail, and local community partners.
• Oversee Westfield's marketing, promotion, and advertising efforts to drive sales, build brand awareness, and ROI.
• Develop Westfield's annual Consumer and Content Strategy and ensure its implementation to meet marketing goals and KPIs.
• Create and implement marketing plans for all phases of center development in collaboration with various teams.
• Lead annual marketing strategy with the corporate marketing & PR team, including creative development, media planning, community engagement, public relations, leasing launches, and center opening.
• Manage the center's marketing budget, including tracking and development.
• Develop and manage local media relations plans and support local public relations for campaigns, programs, and store openings.
• Partner with corporate marketing to hire, onboard, and manage social media agencies, ensuring content aligns with brand and KPIs.
• Collaborate with creative partners to locally implement brand creative and campaigns.
• Work with property and asset staff to ensure asset value creation and alignment.
• Coordinate with national marketing on analysis, insights, brand, content, media, PR, events, and digital programs.
• Develop and manage community relations, outreach, partnerships, and sponsorships.
• Serve as a spokesperson, managing media and supporting crisis communications.
• Analyze market priorities, allocate marketing resources, and translate customer insights into actionable plans.
• Review and interpret competitor activities and trends for application to marketing initiatives.
• Support operational duties including customer service initiatives and retailer relations.
• Ensure center aesthetics and activations are on brand.

Requirements

• Bachelor's degree or equivalent work experience.
• 7+ years of marketing and/or related experience.
• Strong business acumen, strategic orientation, and operations experience.
• Retail or shopping center industry knowledge or expertise preferred.
• Leadership, strategy, marketing, and financial management skills.
• Familiarity with digital and social media platforms and content curation.
• Experience in public relations, media relations, and crisis management preferred.
• Exceptional communication skills, clear and professional representation.
• Strong analytical skills in marketing/retail trends and communication principles.
• Ability to create, execute, and manage contracts related to marketing RFPs.
• Flexibility to work event shifts including nights, weekends, and holidays.
• Excellent interpersonal skills, skilled at presentations and stakeholder engagement.
• Experience in executing marketing activations and events of various scales.
• Customer and KPI-driven mindset, capable of synthesizing data into plans.
• Ability to travel as needed.

Nice to Have

• Experience in public relations, media relations, and crisis management.
• Familiarity with luxury market trends and brand awareness.

Qualifications

• Bachelor's degree or equivalent work experience.

Benefits & Perks

• Compensation of $110,000 - $140,000 plus a 15% discretionary annual bonus.
• On-site, in-person position based at Westfield Topanga, 5 days a week.