Marketing Director
Gem Studio
Job Description
About the Role
Gem Studio is a high energy and creative jewelry making experience where customers have the unique opportunity to create one of a kind sterling silver jewelry. We also offer charm necklaces, permanent jewelry, and a curated retail selection. Guests are guided by skilled and enthusiastic silversmiths trained not only to make high quality jewelry but also to ensure everyone has an incredible time and leaves with a new friend. We are a fast growing company with 10 locations across five different states as well as our first international studio in Toronto. We have built a reputation as a social media driven, luxury meets creative brand that is perfect for date nights, birthdays, and meaningful celebrations. As Marketing Director, you will own the full marketing function at Gem Studio, leading strategy and execution across all channels, managing advertising budgets, and collaborating with subject matter experts and our Fractional CMO to maximize impact. You will bring both creative vision and analytical rigor to ensure our marketing efforts deliver measurable results.
Key Responsibilities
- Lead and manage the marketing department (2 full-time, 1 part-time, and 1 fractional CMO).
- Build and execute an integrated marketing strategy covering digital, social, paid media, PR, events, partnerships, and in-store promotions.
- Oversee advertising budgets and allocate spend across channels for maximum ROI.
- Drive growth in four core areas: bookings, social media engagement, foot traffic, and overall brand awareness.
- Collaborate with creative teams to produce campaigns that reflect Gem Studio's brand.
- Monitor, analyze, and report on campaign performance, adjusting strategies to hit KPIs.
- Develop and nurture partnerships with influencers, media outlets, and community organizations.
- Ensure consistent brand voice and storytelling across all platforms.
- Travel to Salt Lake City quarterly for team collaboration and brand immersion.
Requirements
- 5+ years of progressive marketing experience.
- Proven success leading marketing strategy for a B2C brand, with brick-and-mortar or retail experience strongly preferred.
- Strong expertise in social media marketing (organic and paid).
- Experience managing advertising budgets and driving measurable results.
- Ability to balance creative brand-building with data-driven decision making.
- Strong leadership and communication skills to inspire and guide a team.
- Comfort working remotely with periodic travel.
Nice to Have
- Experience with marketing software and platforms such as HubSpot, Google Analytics, Meta Ads, Mailchimp.
- Experience with paid advertising on Google Ads, Meta, TikTok, etc.
- Mentoring or managing team members.
Qualifications
- Experience with social media marketing, paid ads, partnerships, and events.
- Knowledge of marketing software and platforms.
Benefits & Perks
- Base salary: $90,000 - $120,000.
- Bonus opportunity: Up to $30,000 based on performance goals.
- Flexible remote work with quarterly travel to Salt Lake City.
- Opportunity to help shape a growing, creative lifestyle brand.
Working at Gem Studio
Gem Studio is a fast-growing, creative, and social media driven brand that values energetic and enthusiastic team members who are passionate about lifestyle and experience-driven brands. The company emphasizes collaboration, innovation, and delivering memorable customer experiences.
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