Marketing Director

About the Role

Key Responsibilities

• Build and nurture relationships with internal and external partners, retail, and local community partners.
• Oversee Westfield's marketing, promotion, and advertising efforts to drive sales, build brand awareness, and ROI.
• Develop Westfield's annual Marketing Action Plan and ensure its implementation to meet marketing goals and KPIs.
• Create and implement marketing plans for all phases of center development in collaboration with corporate marketing, development, and asset teams.
• Lead annual strategy with the corporate marketing & Public Relations team, including creative development, media planning, community engagement, public relations, leasing launches, and center opening.
• Manage the center's marketing budget and development marketing budget, including tracking and management.
• Develop and manage local media relations plans in collaboration with the national Communications/PR team.
• Partner with corporate marketing to hire, onboard, and manage social media agencies, ensuring content aligns with brand and drives KPIs.
• Collaborate with various internal teams to ensure asset value creation and alignment.
• Review and interpret competitor activities and trends for application to Westfield marketing initiatives.
• Support shopping center operational duties, including customer service initiatives and satisfaction measurement programs.
• Develop strong retailer relations and encourage retailer participation/support in marketing programs.
• Ensure overall center aesthetics and marketing activations are on brand.

Requirements

• Bachelor's degree or equivalent work experience.
• 7+ years of marketing and/or related experience.
• Strong business acumen, strategic orientation, and general operations experience.
• Retail or shopping center industry knowledge or experience preferred.
• Leadership, strategy, marketing, and financial management skills.
• Familiarity with digital and social media platforms and content curation.
• Experience in public relations, media relations, and crisis management preferred.
• Exceptional communication skills, clear and professional representation.
• Strong analytical skills in understanding marketing/retail trends and communication principles.
• Ability to create, execute, and manage contracts related to marketing RFPs.
• Flexibility to work event shifts including nights, weekends, and holidays.
• Excellent interpersonal and presentation skills at all levels.
• Experience in executing large- and small-scale marketing activities.
• Customer and KPI-driven mindset with the ability to synthesize consumer data into tactical plans.
• Ability to travel as needed.

Nice to Have

• Experience in public relations, media relations, and crisis management.
• Knowledge of luxury market trends and brand awareness.

Qualifications

• Bachelor's degree or equivalent work experience.

Benefits & Perks

• Salary in the range of $115,000 - $130,000 plus discretionary annual bonus.