Marketing Director

About the Role

Key Responsibilities

• Develop and execute integrated marketing strategies that support business goals, drive qualified leads, and elevate brand presence across all channels.
• Collaborate with executive leadership to align marketing priorities with corporate objectives, ensuring a cohesive brand narrative and measurable outcomes.
• Provide strategic oversight of all content initiatives, ensuring consistency in voice, tone, and messaging across digital and print channels.
• Lead the development of high-impact content strategies that educate, inspire, and convert target audiences, strengthening the company's brand identity and market positioning.
• Oversee the strategic use of Salesforce and Pardot to drive customer lifecycle marketing, lead nurturing, and segmentation.
• Ensure the CRM is optimized for performance, data accuracy, and actionable insights that inform marketing strategies and improve conversion rates.
• Lead the collection and synthesis of customer, market, and competitor insights to guide strategic decision-making.
• Translate feedback into actionable improvements in marketing tactics, product positioning, and customer experience.
• Direct the creation and distribution of marketing assets including digital content, sales collateral, and promotional materials.
• Manage the visual presentation and customer experience of model homes, ensuring alignment with brand standards and buyer preferences.
• Analyze digital performance metrics and refine strategies for maximum impact.
• Lead and mentor the online sales team, providing strategic direction, tools, and marketing support to maximize lead generation and online conversion.
• Oversee planning, execution, and optimization of multiple marketing projects, managing budgets and resources effectively.
• Stay informed of housing market trends, buyer behaviors, and competitive activity to refine marketing strategies and identify growth opportunities.
• Build and manage relationships with external partners including agencies, designers, and suppliers to ensure quality and alignment with brand standards.

Requirements

• 8+ years of progressive marketing leadership experience, with at least 5 years in a senior or director-level role.
• Proven track record in leading high-performing marketing teams and cross-functional initiatives.
• Deep knowledge of the real estate or home building industry is strongly preferred.
• Experience in strategic planning, digital marketing, lead generation, and brand development.
• Strong command of Salesforce, Pardot, and marketing automation best practices.
• Skilled in budget management, project oversight, and performance analytics.
• Exceptional leadership, communication, and stakeholder engagement skills.
• Strategic thinker with the ability to execute tactically and manage competing priorities.
• Proficient in Microsoft Office Suite and adaptable to learning new platforms and tools.
• Strong analytical skills with the ability to turn data into insights that drive strategy.

Nice to Have

• Experience in the real estate or home building industry.

Qualifications

• Not explicitly specified beyond experience and industry knowledge; emphasis on years of experience and leadership roles.

Benefits & Perks

• Company supported medical, dental and vision benefits for employees and families.
• Participation in our 401(k)-retirement savings plan with company contributions.
• New home discount.
• 120 hours of paid time off for the first year.
• Seven paid holidays.
• Paid volunteer hours.
• Employee Recognition Program.
• Employee Referral Bonus - Up to $1,000.
• Engaging company culture including annual “Ferris Bueller's Day Off”.