Marketing Director, Digestive Health - Miralax

About the Role

Key Responsibilities

• Set the category vision, innovation strategy, and long-term strategies for Digestive Health including global, regional, and compete brands.
• Achieve short and long-term financial commitments of the businesses as stated in the budget, coaching Sr. Brand and Brand Managers in daily responsibilities, annual planning, and brand positioning.
• Interact with crossfunctional leaders and Senior Management to ensure appropriate resource allocation to Digestive Health.
• Manage and deliver portfolio profits and losses, collaborate with Finance to report financials to leadership.
• Develop marketing plans aligned with CH U.S. strategy and operational objectives, including budget allocations and task delegations.
• Set key performance indicators to track marketing efficiency and budget spend.
• Leverage initiatives from peer marketing teams to create efficient marketing plans that meet profit goals.
• Oversee execution of marketing plans, resource allocation for multiple brands, teams, and external vendors.
• Approve advertising copy, media plans, consumer and trade promotion strategies, package design, and market research plans.
• Lead relationships with external partners, vendors, and third-party manufacturers.
• Understand consumer and customer trends, provide strategic recommendations based on their impact.
• Identify business opportunities through understanding financial indicators and their impact on revenue and profit.
• Coach team members to achieve category/brand objectives and maintain performance standards.
• Build capabilities within the team, create action plans for development.
• Manage, coach, mentor, and develop team members to inspire high performance and growth.
• Champion organizational processes like business planning, recruiting, and training to promote continuous improvement.
• Maintain a long-term strategic view, foresee obstacles and opportunities, and generate innovative ideas.
• Apply broad knowledge and experience to address complex issues, considering all critical information in decision-making.

Requirements

• Previous success in the marketplace and as an organizational leader is required.
• Ability to build effective teams, foster innovation, and drive results.
• Excellent financial management skills and ability to assess programs and investments critically.
• Superior analytical skills with understanding of different models and their impacts.
• Excellent communication skills.
• Ability to create an environment that encourages innovation and risk-taking.
• Strong analytical skills and proficiency with digital programs and platforms, including MS Office.
• Thorough knowledge of digital strategy development, channels, and analytics.
• Experience owning L.O.B. budgets and results, with a focus on brand/category bottom line.

Nice to Have

• BA/BS with at least 9 years of CPG/healthcare marketing experience.
• MBA with at least 7 years of CPG/healthcare marketing experience.

Qualifications

• BA/BS or MBA with relevant marketing experience.

Benefits & Perks

• Salary between $176,049 to $264,074, with potential bonuses or commissions.
• Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.