Marketing Director

Envent Corporation

La Porte, TX

Full Time

Director

131k-163k

7 days ago

Job Description

About the Role

The Marketing Director at Envent Corporation leads the company's marketing and sales development efforts to support growth to $200M in revenue over the next decade. Based at the LaPorte Corporate Office, this role involves hands-on campaign execution, lead generation, customer engagement, and public communication. The position works cross-functionally with various teams to ensure marketing aligns with business strategy, emphasizing regional and vertical growth, brand management, incident response, and the use of AI-powered tools for marketing automation, competitive intelligence, content generation, and campaign optimization.

Key Responsibilities

Develop and execute an annual marketing plan supporting core and emerging service lines.
Prioritize outreach across refineries, midstream, municipalities, and engineering/environmental firms.
Launch 3-5 integrated campaigns annually using SEO, email, social media, print, and digital ads.
Execute account-based marketing for Envent's top 50 clients.
Support expansion in Canada, the East Coast, and Mid-Continent regions.
Generate and qualify leads using LinkedIn, ZoomInfo, Industrial Info, and AI-enhanced platforms.
Distribute leads via Salesforce and integrated systems, maintaining data accuracy and follow-up protocols.
Develop targeted messaging and digital assets by geography and industry.
Maintain sales materials, brochures, presentations, and playbooks.
Create blogs, case studies, and press releases regularly, tailoring content for high-value accounts and industry verticals.
Organize 6-10 trade shows annually, including logistics, booth setup, and lead capture.
Maintain a 12-month PR calendar, issue press releases, and develop rapid response communication plans.
Deliver structured outreach for top accounts, assist with quarterly reviews, and monitor engagement for cross-selling opportunities.
Oversee and execute SEO strategies, website audits, and content updates.
Manage digital presence on LinkedIn, Instagram, and other platforms, collaborating with web developers.
Leverage AI tools for competitor monitoring, campaign optimization, and automation of reporting and content ideation.

Requirements

Proficiency in Salesforce, Microsoft Office 365, email automation, and campaign analytics.
Familiarity with lead generation platforms such as ZoomInfo, Industrial Info, and LinkedIn.
Experience using AI-powered marketing tools like Jasper, ChatGPT, SEMrush, Crayon, etc.
Strong writing skills for technical and promotional content.
Ability to manage vendors for content, digital, and web support.
Occasional travel required for trade shows and industry events.
Must pass background check and drug screening.
Bachelor's degree in Marketing, Business, Communications, or related fields.
7-10 years of experience in B2B marketing, sales development, or industrial services marketing as a Manager.

Nice to Have

Experience in industrial services marketing.
Knowledge of AI tools for marketing automation and analytics.
Experience supporting regional and vertical market growth.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related fields.
7-10 years of relevant work experience in B2B marketing or sales development.

Benefits & Perks

Not explicitly specified in the description.

Working at Envent Corporation

While specific details about company culture are not provided, the role emphasizes cross-functional collaboration, strategic growth, and the constructive use of innovative AI tools, suggesting a forward-thinking and dynamic work environment.

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