Marketing Director

About the Role

Key Responsibilities

• Develop and execute high-ROI, measurable marketing campaigns across brands, products, events, websites, and new initiatives to drive revenue and brand growth.
• Shape brand-forward strategies that align media assets with content consumption trends across platforms like Apple News, Google News, Reddit, Quora, and YouTube.
• Help BBM leadership evolve how BBM caters to multiple generations of content consumption and event participation from Generation Z to Baby Boomers.
• Oversee budgets aimed at expanding content subscribers, event attendees, and marketing/sales lead generation.
• Create targeted channel, segment, and market strategies to optimize marketing effectiveness.
• Establish and maintain a best-in-class social, digital, and web presence to enhance customer awareness, engagement, and spend.
• Manage external communications to elevate corporate perception, including press releases, website updates, and trade publication articles.
• Direct the creation of sales and promotional materials, including media kits, issue promotions, presentations, and branding assets.
• Set timelines, schedules, and workflows to ensure successful campaign execution.
• Utilize corporate project management systems to track, budget, and evaluate marketing initiatives.
• Manage promotional budgets, including production and freelance resources, with agility to adjust as needed.
• Partner with internal teams to ensure marketing initiatives are executed with high quality and exceed customer expectations.
• Travel to seminars, industry events, and trade shows as assigned.
• Perform other duties as requested or assigned.

Requirements

• Bachelor's degree in marketing, business, or related field (Master's preferred) or equivalent combination of education and experience.
• Minimum 6-10+ years of progressive marketing leadership experience; B2B media experience a plus.
• Proven ability to demonstrate strategic and creative vision to implement effective marketing communication/campaign programs across email, direct mail, digital, social media, and events.
• Knowledge of GDPR, CCPA, CAN-SPAM, and BPA/ABC compliance for data privacy and audit integrity.
• Strategic go-to-market planning and execution skills.
• Expertise in copywriting for marketing promotions.
• Deep understanding of digital platforms, technologies, and consumer behavior.
• Expertise in paid advertising (Facebook, Google, etc.) and social media strategy.
• Ability to interpret and leverage data and analytics to strategize, improve results, and increase ROI.
• Proficient in Google Analytics, Google Tag Manager, Google Search Console.
• Familiarity with Bing and Google Postmaster tools.
• Understanding of UTM parameter strategy and tracking implementation.
• Familiarity with Meta and LinkedIn Pixels.
• Audience & circulation management knowledge with focus on first-party data and sender reputation a plus.
• Experience with Canva and Figma.
• Basic HTML/CSS and JavaScript skills.
• High-level understanding of SQL, APIs, and Webhooks.
• Experience with marketing automation and CRM tools (Omeda, Salesforce, HubSpot).
• Jira/Confluence project management skills desirable.

Nice to Have

• Experience with Jira and Confluence project management tools.
• Knowledge of APIs, Webhooks, and SQL.
• Experience with marketing automation and CRM tools such as HubSpot or Omeda.

Qualifications

• Bachelor's degree in marketing, business, or related field (Master's preferred).
• 6-10+ years of marketing leadership experience.

Benefits & Perks

• Salary range of $90,000 to $110,000 annually.
• Remote work from home.