Marketing Director

About the Role

Key Responsibilities

• Lead the development of 360 activation plans and marketing communications including digital media, retailer media, influencers, brand ambassadors, and in-store customer activation.
• Oversee storytelling and communication of the brand's overall marketing strategy and activation plans for internal and external stakeholders.
• Manage agency relationships to ensure strategic partnerships and linkages across creative teams, agencies, and brand teams.
• Oversee the brand marketing budget to support ATL/BTL initiatives, optimize spending, and ensure alignment with marketing objectives.
• Drive KPIs using analytics to optimize tactics across marketing funnel elements and link activities to business results.
• Ensure alignment of brand and marketing KPIs with overall brand strategy and annual plans.
• Champion best-in-class execution leveraging creative assets to enhance brand distinctiveness and marketplace breakthrough.
• Manage omnichannel marketing strategies across the funnel, including communication and activation plans.

Requirements

• Bachelor's degree with 8 or more years of brand marketing or brand equity experience.
• Strong leadership skills in managing and influencing teams and implementing business initiatives.
• Ability to understand and convert consumer, category, competitor, and channel insights.
• Proven track record of developing creative methods for growing brands.
• Knowledge of business drivers to deliver financial objectives via P&L management, budget development, and forecasting.
• Experience with advertising processes, evaluation, and new product launches.
• Proficiency in MS PowerPoint and Excel.

Nice to Have

• Experience in digital marketing performance monitoring.
• Experience with strategic partnerships and influencer marketing.
• Experience in managing marketing budgets and demand/financial forecasting.

Qualifications

• Bachelor's degree in a relevant field.

Benefits & Perks

• Annual salary range of $170,000 - $210,000 plus an annual bonus.
• Work in a global company with a diverse portfolio of health and nutrition brands.