Marketing Director - London Tech Week
Informa
Job Description
About the Role
This role is based in our London, Strand office. London Tech Week is the UK's most influential, and fastest growing, tech event. Our purpose is to showcase and amplify the power of tech to enrich every aspect of our lives. Our content features big-hitting speakers - from the UK Prime Minister to the CEOs of tech giants to visionary innovators. Our expo floor brings tech to life and enables attendees to make connections which deliver lasting value. The event has grown rapidly in recent years and we have a clear roadmap to continue this into 2025 and beyond. We are looking for a Marketing Director who can support this by creating world-class engaging content. The company is committed to making a positive impact on the world through technology. Its events and digital media provide a platform for startups, scaleups and corporates to showcase their innovative solutions to the world's most pressing challenges. The portfolio includes brands such as the flagship event London Tech Week, EQL:HER, Elevating Founders, Climate Leaders Forum, AI Leaders Forum and Tech Impact Awards. These brands bring together startups, scaleups, corporates, investors, policymakers, and thought leaders from all over the world to connect, learn, and collaborate.
Key Responsibilities
- Set the marketing strategy for London Tech Week and for Informa Tech Founders as a whole, making data-driven decisions to optimise all marketing channels
- Leadership, development and management of the marketing team with a focus of self-development and development of colleagues
- Own the data strategy in terms of data collection, storage, management, access, sharing and use of data and improve data integration across platforms
- Develop a programme of data analytics, liaising with central functions where appropriate, to better understand customer behaviour and preferences
- Ensure that all collateral is of the highest quality and in keeping with brand values
- Develop KPIs which measure the success of campaigns and provide leading indicators of business performance
- Lead the planning and implementation of an integrated customer focused digital marketing strategy for area of responsibility, optimise all digital channels and ROI with team and identify new digital solutions to optimise return
- Lead the strategic development of partnership marketing plans to meet customer needs and business objectives
- Develop project plans for efficient use of team and resources and track delivery, resourcing team and agencies accordingly to deliver objectives
- Control budgets and allocate resources amongst projects
Requirements
- Experience in creating and executing marketing strategies for large-scale events or brands
- Strong leadership and team management skills with a focus on development
- Proficiency in data strategy, data collection, management, and analytics
- Ability to develop and implement digital marketing campaigns and optimise digital channels
- Excellent collaboration skills with content, sales, and marketing teams
- Experience in developing KPIs and measuring campaign success
- Budget management and resource allocation experience
Working at Informa
The company is committed to making a positive impact on the world through technology and values collaboration, innovation, and high-quality content.
Job Details
Job Skills
Key skills identified from this job posting
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About Informa
Website
informa.com
Company Size
5001-10000 employees
Location
Temple, TX
Industry
All Other Personal Services
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