Marketing Director Marketing Department

About the Role

Key Responsibilities

• Develop and implement comprehensive marketing strategies to enhance the organization's image and market position.
• Oversee all marketing, communications, and PR initiatives, including publications, media relations, and client acquisition.
• Ensure consistent messaging across internal and external channels; lead design, production, and dissemination of publications.
• Foster media relations, respond to inquiries, and develop strategies for digital platforms such as social media, email, and website.
• Maintain cohesive branding across all materials and provide technical support to departments on marketing strategies.
• Conduct market research and lead special projects, including cause-related marketing and event coordination.
• Align organizational direction with market dynamics and constituent needs, guiding program development and decision-making.
• Integrate the organization's philosophy and mission into daily operations, ensuring stakeholder feedback is gathered.
• Contribute to policy development to maintain organizational integrity and serve as an internal consultant for marketing initiatives.
• Cultivate a culture that attracts and retains top talent, both paid and volunteer.
• Oversee recruitment, training, supervision, and professional development for all staff.
• Manage cross-functional teams, fostering collaboration and empowering staff and volunteers.
• Address conflicts proactively to maintain productivity and cohesion.
• Develop and manage paid advertising campaigns across platforms (Facebook Ads, Google Ads) to drive lead generation and brand awareness.
• Optimize campaigns with A/B testing and performance analysis to maximize ROI.
• Track budget allocation, collaborate on ad copy and visuals, and provide regular performance reports.
• Stay informed on digital marketing trends to continually improve campaign effectiveness.

Requirements

• Proven expertise in managing integrated marketing initiatives across PR, brand, design, video, web, email, and social media (organic and paid campaigns).
• Strong track record in developing, leading, and executing paid media strategies and high-impact marketing campaigns that drive engagement and ROI, including Facebook Ads and Google Ads.
• Skilled in budget development, team leadership, hiring, training, and performance management.
• Experience in media relations, vendor management, and contract negotiations.
• Proficient in marketing tools and software, including InDesign, CRM platforms, and analytics tools.
• Collaborative leader with a commitment to cross-functional teamwork and shared leadership models.
• Excellent communication, project management, and organizational skills with the ability to manage multiple priorities in fast-paced environments.
• 5+ years of progressive experience in marketing and communications with a strong record of strategic leadership and measurable success.

Nice to Have

• Experience with cause-related marketing and event coordination.
• Knowledge of digital marketing trends and analytics tools.
• Ability to lead and develop a diverse team of staff and volunteers.

Qualifications

• 5+ years of progressive experience in marketing and communications.

Benefits & Perks

• Not specified in the description.