Marketing - Director of Marketing - Culture & Creators

About the Role

Key Responsibilities

• Own the Chiefs' influencer marketing channel from strategy and planning to execution and measurement.
• Build and maintain relationships with talent and influencers, from micro-creators to high-profile names.
• Develop programs and activations tailored to each partner's strengths and audience.
• Oversee the creation of collaborative campaigns that align with the Chiefs' values and strategic priorities.
• Track performance metrics, analyze results, and optimize strategies to maximize impact.
• Lead lifestyle marketing initiatives that extend the Chiefs brand into music, fashion, and gaming.
• Identify and capitalize on cultural trends and moments to deepen loyalty and attract new fans.
• Partner with internal teams and external collaborators to bring culturally relevant campaigns to life.
• Develop and execute community campaigns that celebrate fan diversity and cultural heritage.
• Collaborate with the Community Outreach team to amplify programs through creative marketing strategies.
• Ensure inclusivity and representation in all fan-facing cultural initiatives.
• Integrate creators, lifestyle, and community initiatives into annual marketing plans with cross-functional teams.
• Monitor industry trends, competitive activity, and fan insights to adapt strategies in real time.
• Develop KPIs and reporting processes to measure ROI and brand impact.
• Manage, mentor, and inspire a team of one Sr. Manager and one Seasonal Associate.
• Set objectives, provide feedback, and support professional growth within the team.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of marketing experience, focusing on influencer/talent marketing, cultural branding, or community engagement.
• Proven success in building and managing relationships with talent, influencers, and cultural partners.
• Experience leading campaigns in sports, entertainment, music, fashion, gaming, or other lifestyle sectors.
• Strong understanding of diversity, equity, and inclusion principles in brand marketing.
• Ability to develop strategy, lead creative campaigns, execute using in-house resources, and measure results without sole reliance on agencies.
• Thrives in a fast-paced, evolving environment with a builder's mindset.
• Exceptional communication, collaboration, and project management skills.
• Comfortable working under tight deadlines and managing multiple initiatives.
• Passion for sports, culture, and creating meaningful fan connections.

Nice to Have

• Experience working in sports, entertainment, or lifestyle sectors.
• Strong network within cultural, entertainment, or influencer communities.
• Knowledge of current cultural trends and social media platforms.

Qualifications

• Bachelor's degree in relevant field.
• 7+ years of relevant marketing experience.

Benefits & Perks

• Competitive salary range of $85,200 - $133,000 annually.
• Full-time, exempt employment status.