Marketing Director (SNF)

About the Role

Key Responsibilities

• Maintain budgeted census levels by coordinating external and internal marketing efforts.
• Ensure residents and families experience high customer service levels through an effective admissions process.
• Handle inquiry calls from hospitals, families, and other sources, providing quality appointments including warm-up, presentation, tour, and closing.
• Maintain model rooms for touring purposes and ensure timely responses to inquiries with appropriate follow-up within 2 hours.
• Follow up with prospective residents via telephone, personal correspondence, and on-site appointments with family members.
• Report all inquiries, admissions, discharges, and marketing calls daily in the marketing/ads system.
• Communicate with the Clinical Liaison regarding assessments and approval processes, and assist as backup for assessments and networking appointments.
• Work closely with the Administrator, DON, and Business Office Manager to facilitate appropriate and efficient admissions decisions.
• Monitor bed availability and demonstrate urgency in census and quality mix management.
• Coordinate with nursing, housekeeping, and social services for room and bed selection upon admission determinations.
• Develop and maintain relationships with community contacts such as legal and financial professionals, senior organizations, churches, and housing facilities to generate referral activity.
• Participate in daily morning meetings to update staff on projected admissions, discharges, and appointments.
• Prepare admission paperwork, obtain signatures, and communicate special needs of new admissions to staff.
• Enter new admissions into the Matrix system and complete pre-admission screening checklists.
• Evaluate and suggest improvements to community admission processes and review related forms annually.
• Train and coordinate staff as back-up for marketing functions when needed.
• Maintain knowledge of federal and state regulations, reimbursement processes, and managed care referral processes.
• Monitor trends related to inquiries, admissions, census, conversions, and denials, and maintain a referral database.
• Monitor customer satisfaction and share results to develop action plans.
• Research and develop niche services to differentiate the community from competitors.
• Participate in community events, health fairs, and civic groups to promote the community.
• Coordinate community materials, advertising, and media requests, reviewing all promotional items with corporate marketing.
• Develop and implement quarterly marketing plans, monitor results, and stay within budget.
• Organize special events and presentations to promote community education and establish the community as a leader in skilled nursing rehabilitation care.
• Exhibit excellent customer service skills at all times.

Requirements

• Energetic, team-player attitude willing to do what it takes to get the job done.
• A confident, credible professional image.
• Effective communication skills, both oral and written.
• Ability to make presentations before small or large groups.
• Experience or education in customer service or healthcare is desirable.
• At least one year of experience in a healthcare facility is preferred.
• Knowledge of and sensitivity to the needs of the aging population.

Nice to Have

• Experience in health care or senior care marketing.

Qualifications

• Experience in customer service or healthcare (preferred).
• At least one year experience in a healthcare facility (preferred).

Benefits & Perks

• Weekly pay
• Paid time off
• Family-owned organization
• Additional benefits (unspecified)