Marketing Director - SNF Morristown Manor

About the Role

Key Responsibilities

• Responsible for meeting the community's census goals, including Medicare and private pay census, in accordance with the budget.
• Handle inquiry calls from hospitals, families, and other sources, providing quality appointments, tours, and closing opportunities.
• Maintain model rooms for touring purposes, pending bed availability.
• Ensure timely and proper responses to inquiries with appropriate follow-up within a 2-hour turnaround.
• Follow-up with prospective residents and families through calls, correspondence, and on-site visits.
• Report all inquiries, admissions, discharges, and marketing calls daily in the marketing/ads system.
• Coordinate with the Clinical Liaison regarding assessments and the approval process, providing backup support as needed.
• Work closely with the Administrator, DON, and Business Office Manager to facilitate prospective admissions.
• Maintain knowledge of bed availability and demonstrate urgency in census and quality mix management.
• Make new contacts and service existing relationships with community organizations, senior groups, and referral sources to generate referral activity.
• Participate in daily morning meetings to communicate projected admissions, discharges, and appointments.
• Prepare admission paperwork, obtain signatures, and communicate special needs for a smooth transition.
• Enter new admissions into the Matrix system and complete pre-admission screening checklists.
• Evaluate and recommend improvements to the community’s admission processes annually.
• Train and coordinate staff to serve as back-up for marketing functions when necessary.
• Maintain knowledge of federal and state regulations, reimbursement processes, and managed care referral procedures.
• Prepare reports, monitor trends, and analyze data related to inquiries, admissions, and denials.
• Maintain a database of referral contacts and community resources, and stay informed on industry trends and regulatory issues.
• Monitor customer satisfaction among residents, families, and referral sources, sharing results for action planning.
• Research and develop niche services to differentiate the community from competitors.
• Participate in community events, health fairs, and civic groups to promote the community.
• Coordinate the development of marketing materials and review advertising with corporate marketing.
• Serve as a member of the internal marketing team to enhance resident and community relations.
• Develop and implement quarterly marketing plans, monitoring results and staying within budget.
• Create special events and presentations to promote community education and establish the community as a skilled nursing care leader.
• Exhibit excellent customer service skills at all times.
• Perform all other duties as assigned.

Requirements

• Experience or education in customer service or healthcare is desirable.
• At least one year of experience in a healthcare facility is preferred.
• Knowledge of and sensitivity to the needs of the aging population.
• Ability to communicate effectively both orally and in writing.
• Ability to make presentations before small or large groups.
• Demonstrates high ethical standards and commitment to compliance with applicable laws.
• Ability to perform essential functions effectively.
• Flexibility to work evenings, weekends, and be available for on-call responsibilities.
• Strong organizational and follow-up skills.
• Ability to build and maintain community relationships.
• Knowledge of federal and state regulations, reimbursement processes, and managed care referral processes.

Nice to Have

• Experience with marketing or admissions in a skilled nursing or senior care community.
• Knowledge of industry trends, local hospitals, and competitors.
• Experience with community outreach and event planning.

Qualifications

• Experience or education in customer service or healthcare
• At least one year of experience in a healthcare facility

Benefits & Perks

• Weekly pay
• Great benefits