Marketing Director, US

About the Role

Key Responsibilities

• Build and execute integrated campaigns (digital, content, paid) to drive awareness, leads, and pipeline; define targets with sales, track conversion, and report on funnel performance.
• Lead strategy and execution of US events and activations, including logistics, vendors, content, lead capture, and ROI measurement.
• Manage a US marketing team including a designer and events manager; coach, prioritize, and ensure high-quality delivery.
• Partner with external agencies and vendors for design, branding, media, and event execution.
• Collaborate with global and regional marketing teams to ensure consistency in strategy, messaging, and execution.
• Build strong relationships with customers, partners, influencers, and internal sales/client teams.
• Track and analyze campaign performance, adapt strategies based on insights, and stay ahead of industry and competitor trends.
• Promote Channel Factory's value in the US market through thought leadership, storytelling, and consistent branding.

Requirements

• Proven experience leading B2B demand generation and field marketing programs in advertising, ad-tech, or SaaS.
• Ability to operate in ambiguity and think like a client to understand their needs.
• Experience managing small teams and coordinating with agencies/vendors.
• Understanding of marketing funnels, lead scoring, attribution, and campaign ROI; skilled in CRM and marketing automation platforms like HubSpot.
• Hands-on experience planning and executing regional events, activations, and roadshows that drive engagement and pipeline.
• Excellent storytelling, presentation, and content creation skills; ability to craft messaging for enterprise advertisers and agencies.
• Ability to switch between high-level strategy and detailed execution in a fast-paced environment.
• Familiarity with ad-tech, digital media, or SaaS industries; agency ecosystem knowledge is a plus.
• Highly organized, data-driven, and able to thrive in a high-growth, ambiguous environment.

Nice to Have

• Experience working with PPT and Google Suite.
• Ability to work with and guide design teams on project needs.
• Ability to formulate and back up ideas, even with senior stakeholders.

Qualifications

• Experience managing small teams and coordinating with external agencies/vendors
• Hands-on experience with regional events and activations
• Proficiency in CRM and marketing automation platforms (e.g., HubSpot)
• Strong storytelling and presentation skills
• Familiarity with ad-tech, digital media, or SaaS industries

Benefits & Perks

• Competitive salary + bonus
• Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
• Cell phone and Wifi Reimbursement
• Bill Spend Stipend
• Work-life flexibility
• Opportunity to work with a leading startup in a high-demand industry