Marketing Execution Expert

About the Role

Key Responsibilities

• Provide an engaging online experience for a global audience to generate demand, nurture prospects, and support and amplify the SAP brand.
• Utilize Digital Marketing services knowledge to support stakeholders in their programs.
• Evaluate, implement, and optimize innovative approaches to marketing by bringing in a digital mindset and collaborative approach across market units, regions, and global teams.
• Lead others to plan and deliver content build, collection, and distribution plans.
• Establish target goals and evaluate results for continuous improvement.
• Evaluate marketing channel-specific results and suggest tests and tactics to improve channel volume contribution and conversion, resulting in visits, contacts, leads, and opportunities.
• Consult with strategic stakeholders and team members to understand needs, propose digital marketing service packages, and deliver those offerings to achieve desired results.
• Collaborate with Lines of Business (LoB) teams and marketing channel leads to develop a buyer's journey map and orchestrate plans to achieve demand generation objectives.
• Partner on user experience and A/B testing to optimize marketing channel yield and increase online engagement.
• Lead engagement with SAP Digital Tribe or other digital audiences through online conversations to understand needs.
• Lead moderation processes and online interactions to ensure optimal experiences.
• Review and refine business requirements to support platform evaluation.
• Execute marketing programs to attract new buyers, build demand, influence existing pipeline, and drive adoption.

Requirements

• Bachelor's degree or foreign equivalent in Business Administration, Marketing, Engineering, Computer Science, or a related field of study and seven (7) years of progressive post-baccalaureate experience in the job offered or related occupation.
• Alternatively, a Master's degree or foreign equivalent in the same fields and five (5) years of experience in the job offered or related occupation.
• Experience involving five (5) years in conceptualizing, strategizing, and executing sales and business development strategies in new and existing territories.
• Experience in B2B commerce, including prospecting, positioning, and selling complex products and solutions.
• Experience in systematically developing, adopting, and reporting forecasting practices.
• Experience in creating customer-facing assets and delivering content using those assets.
• Experience in global enterprise marketing program enablement, including customer management.

Nice to Have

• Experience with digital marketing tools and platforms.
• Experience in online conversation management and moderation.
• Knowledge of user experience and A/B testing methodologies.

Qualifications

• Educational background as specified in the requirements (Bachelor's or Master's degree in relevant fields).

Benefits & Perks

• Competitive salary range of $163,455 - $278,035, with a targeted total compensation of $192,300 - $327,100.
• Support for inclusion, health and well-being, and flexible working models.
• Participation in SAP's Employee Referral Program (eligibility criteria apply).
• Access to SAP benefits and eligibility requirements.