Marketing Insights Manager

About the Role

Key Responsibilities

• Own the end-to-end measurement framework, including data ingestion, analysis, experimentation, and insight generation.
• Drive performance improvements across paid media and retention channels through thoughtful testing, modeling, and deep dives.
• Lead all marketing measurement methodologies, including multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementally testing (geo testing, holdouts, etc.).
• Collaborate cross-functionally to develop hypotheses, prioritize experimentation, and deliver impactful learnings that drive decision-making.
• Partner directly with platform reps (Meta, Google, Amazon, etc.) to align on success metrics and continuously improve media ROI.
• Synthesize and present findings clearly to both technical and non-technical stakeholders.
• Contribute to the development of dashboards and reporting tools that make data accessible and actionable.

Requirements

• 5+ years of experience in analytics, data science, or marketing science roles.
• Strong SQL skills and proficiency in Python or R for statistical analysis.
• Deep understanding of digital and retail media measurement methodologies (MTA, MMM, geo testing, incrementality).
• Hands-on experience with ecommerce or DTC brand analytics preferred.
• Familiarity with data visualization tools (esp. Sigma) and working directly in Snowflake is a plus.
• Highly analytical with a hypothesis-driven mindset.
• Strong communicator with the ability to simplify complex analyses.
• Independent and self-motivated, yet collaborative and able to ask for input where it matters.
• Business-minded: focused on delivering insights that drive decisions, not just analysis.
• Strategic thinker with a bias for action and a passion for learning.

Nice to Have

• Experience working with retail media networks (e.g., Amazon, Walmart Connect).
• Comfort with marketing data architecture and integration pipelines.
• Knowledge of customer lifetime value modeling, cohort analysis, and funnel optimization.
• Use of Sigma and Snowflake.

Qualifications

• 5 years of experience in relevant analytics or marketing science roles.

Benefits & Perks

• Flexible PTO, Sick Days, and Wellness Days.
• Monthly Social Hours.
• Medical, Vision, and Dental Coverage.
• 401K with matching.
• $50/month Fitness Reimbursement + Up to $1,800 in annual wellness benefits.
• In-person work environment (Mon-Thurs in office/Friday remote).