Marketing Insights Researcher - Growth Marketing

Job Description

About the Role

The Marketing Insights team seeks to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences. We’re hiring a Marketing Researcher to partner with the Growth Marketing and Scaled Solutions organization within our Business Marketing team. This person will possess a mastery of qualitative and quantitative research study design and have experience influencing marketing, sales, and design partners to drive measurable results through growth marketing campaigns.

Key Responsibilities

Partner with multiple internal teams including Product Marketing, Sales, Data Science, Design, and Analytics to plan, build, and lead primary marketing research with advertising partners.
Leverage business-to-business insights to drive marketing strategy.
Demonstrate leadership, critical thinking, and strategic execution in research projects.

Requirements

5+ years of experience in market research, with an emphasis on application of quantitative and qualitative methods to achieving marketing goals.
Experience conducting Business-to-Business research in support of sales and/or marketing strategy and execution.
Experience presenting complex data in a clear and concise manner.
Proven analytical and problem-solving skills, with a keen attention to detail.
Experience of consistently working under own initiative and managing multiple projects simultaneously.
Bachelor of Arts/Bachelor of Science degree or equivalent work experience.
Advanced degree in Marketing, Business, Statistics, or a related field.
Experience in the tech industry or a time-sensitive, dynamic environment.
Experience developing digital advertising campaigns and best practices around them (across content, design, email, CRM, and A/B testing).
Experience influencing cross-functional teams, including Marketing, Sales, and Product.

Nice to Have

Experience in the tech industry or a time-sensitive, dynamic environment.
Experience developing digital advertising campaigns and best practices around them (across content, design, email, CRM, and A/B testing).

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