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Marketing Liaison

Encompass Health

Cape Coral, FL
Full Time
Mid Level
14 days ago

Job Description

About the Role

As a Marketing Liaison at Encompass Health, you'll play a crucial role in helping drive growth through patient referrals by cultivating strong referral relationships within a geographic territory. This position involves supporting business goals, engaging with community and healthcare providers, and promoting hospital programs and services to increase patient volume. The role offers an opportunity to blend professional growth with meaningful community connections in a supportive and inclusive environment.

Key Responsibilities

  • Review medical conditions and pre-screen from the hospital, SNF, Home, or Assisted Living Facility.
  • Develop call plans and strategies to drive volume using the Referral Development System (RDS).
  • Use market analysis data in individual territory to identify new business opportunities.
  • Educate community members, referral sources, and physicians on hospital programs and services.
  • Identify development opportunities to position the hospital strategically in the marketplace.
  • Respond to and overcome admission barriers and follow-up on admissions variables.

Requirements

  • Current driver's license in the employed state and an acceptable driving record as per company policy.
  • CPR certification.
  • Bachelor's Degree preferred or equivalent job experience.
  • Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech.
  • Minimum 1 year of experience as nurse liaison or successful sales experience in healthcare environment preferred.
  • Familiarity with acute hospitals, rehab facilities, and the local healthcare market preferred.

Nice to Have

  • Experience as a nurse liaison or in healthcare sales.
  • Familiarity with acute hospitals, rehab facilities, and the local healthcare market.

Qualifications

  • Bachelor's Degree preferred or equivalent job experience.
  • Minimum 2 years of experience in a healthcare environment.

Benefits & Perks

  • Affordable medical, dental, and vision plans for full-time and part-time employees and their families.
  • Generous paid time off that accrues over time.
  • Opportunities for tuition reimbursement and continuous education.
  • Company-matching 401(k) and employee stock purchase plans.
  • Flexible spending and health savings accounts.

Working at Encompass Health

At Encompass Health, we set the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together. We celebrate and welcome diversity in our inclusive culture and provide equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.

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Job Details

Posted AtAug 26, 2025
Job CategoryMarketing
SalaryCompetitive salary
Job TypeFull Time
Work ModeOnsite
ExperienceMid Level

Job Skills

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About Encompass Health

Website

encompasshealth.com

Location

Cape Coral, FL

Industry

Specialty (except Psychiatric and Substance Abuse) Hospitals

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