Marketing Manager

Boingo Wireless

Frisco, TX

Full Time

Senior

about 1 month ago

Job Description

About the Role

Boingo simplifies complex wireless challenges to connect people, business and things. For over 20 years, Boingo has been leading the way, pioneering firsts in wireless technology. The company designs, builds, and manages cellular and Wi-Fi networks at leading venues worldwide, powering connectivity at airports, military bases, sports and entertainment venues, and more. Boingo values a creative, collaborative, and innovative team culture, prides itself on being a great place to work, and emphasizes fun and building excellent products. They are an equal opportunity employer committed to diversity and inclusion.

Key Responsibilities

Develop marketing collateral, presentations, webinars, pitch decks
Write compelling customer-facing copy aligned with Boingo's brand voice
Produce lead generation and nurturing programs to achieve sales goals
Manage advertising campaigns that build awareness and grow the sales pipeline
Produce and manage email marketing with compelling content that drives engagement
Help oversee digital marketing efforts including SEO, AEO, website content and social media
Support business development team at industry events (virtual and in-person) and lead marketing activations (booth exhibitions, customer events, swag)
Manage partner communications and liaise with vendors to develop case studies
Work cross-functionally on projects with business development, engineering, and creative & design teams
Manage relationships with third-party vendors to ensure timely delivery of marketing materials and services
Collect market research and track competitive landscape
Deliver reporting on key performance indicators (KPIs)
Maintain budgets and track ROI

Requirements

5+ years of experience in a B2B Marketing and Communications role, preferably at a technology company
Expert storyteller with outstanding written and verbal communication skills for various audiences
Demonstrated success creating, executing, and tracking lead generation and nurture campaigns
Strong collaboration skills and ability to work with cross-functional teams
Customer-first mindset
Ability to juggle multiple projects, stay organized, and prioritize deadlines
Interest in the technology and telecom industries
Creative, energetic, proactive, and eager to learn
Ability to compile and analyze marketing data
Intermediate or higher MS Office skills (Excel, Outlook, PowerPoint, Word)
Proficiency in Salesforce Marketing Cloud, Account Engagement is a plus
Bachelor's degree in Business, Communications, Marketing, or related field

Nice to Have

Proficiency in Salesforce Marketing Cloud, Account Engagement

Qualifications

Bachelor's degree in Business, Communications, Marketing or related field

Working at Boingo Wireless

Boingo's team is creative, collaborative, and on the leading edge of technology. The company takes pride in having fun, building innovative products, and fostering a positive, inclusive work environment. Boingo has been named a 'Best Place to Work' 8 times and emphasizes a culture of teamwork, innovation, and employee satisfaction.

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