Marketing Manager 2, Web Operations, Personalization

About the Role

Key Responsibilities

• Manage team responsible for executing go-to-market setup and maintenance of personalization across the TurboTax omnichannel domain via Intuit's experimentation, personalization, and content management platforms.
• Hands-on execution and management of personalization experiences across the TurboTax domain.
• Partner and work cross-functionally with product, XD, engineering, analytics, pricing, CRM, data operations, and web operations teams to align on priorities and activities.
• Troubleshoot and resolve issues, support web operations peers in problem solving, validation of personalization experience setup, and quality control activities.
• Identify and problem-solve roadblocks and functional requirements to successful task completion, liaising with data, analytics, technical product development teams, product managers, and quality assurance.
• Collaborate with XD resources to ensure designs fit within existing templates and components, and QA experiences for compliance and performance standards.
• Develop and execute processes to improve content quality, maintainability, and usability, ensuring pages and test experiences are compliant and accessible.
• Vet requirements from marketing strategy, product managers, and stakeholders to accurately size project requests.
• Manage multiple competing priorities in a deadline-sensitive environment to ensure work is completed according to standards.

Requirements

• 5+ years experience in omnichannel personalization implementation and customer data platforms.
• Hands-on experience with platforms such as Adobe Target, VWO, Optimizely, Salesforce, ABTasty, Monetate, etc.
• 5+ years of experience using Content Management Systems and Personalization Platforms, with ability to run browser-based application testing and debugging.
• Experience with WordPress, Stackbit, or Adobe Experience Manager preferred.
• 3+ years of managing a team of web authors and developers with mentorship and growth experience.
• Deep expertise in experimentation platform capabilities, customer data-platforms, architecture, and implementation.
• Knowledge of Agile software development methodology, Project Management processes, and tools such as Jira, Smartsheet, and Google Sheets.
• Excellent communication skills and ability to clearly articulate thoughts and recommendations.
• Effective cross-team collaboration skills across multiple stakeholders.

Nice to Have

• Experience with Adobe Experience Manager.
• Experience with content management and personalization platforms such as WordPress, Stackbit.
• Experience with AI and machine learning applications in web optimization.

Qualifications

• Bachelor's degree in marketing, engineering, business, or relevant field.

Benefits & Perks

• Competitive compensation package with strong pay-for-performance rewards.
• Eligible for cash bonus, equity rewards, and benefits.
• Pay range varies by location: Bay Area California $169,500 - $229,500; Southern California $154,000 - $208,500.
• Additional benefits as per applicable plans and programs.