Marketing Manager 2, Web Operations, Personalization

About the Role

Key Responsibilities

• Manage team responsible for executing go-to-market setup and maintenance of personalization across the TurboTax omnichannel domain via Intuit's experimentation, personalization, and content management platforms
• Hands-On execution and management of personalization experiences across the TurboTax domain
• Partner and work cross-functionally with product, XD, engineering, analytics, pricing, CRM, data operations, and web operations teams to align on priorities and activities
• Troubleshoot and resolve issues, support web operations peers in problem solving, validation of personalization experience setup, and quality control activities
• Identify and problem-solve roadblocks and functional requirements to successful task completion, liaising with data, analytics, technical product development teams, product managers, and quality assurance
• Collaborate with XD resources to ensure designs fit within existing templates and components, and QA experiences to current standards
• Develop and execute processes to improve content quality, maintainability, and usability, ensuring compliance and accessibility
• Vet requirements from marketing strategy, product managers, and stakeholders to accurately size project requests
• Manage multiple competing priorities in a deadline-sensitive environment to ensure work is completed according to standards

Requirements

• 5+ years experience in omnichannel personalization implementation and customer data platforms, with hands-on experience with platforms such as Adobe Target, VWO, Optimizely, Salesforce, ABTasty, Monetate, etc.
• 5+ years of experience using Content Management Systems and Personalization Platforms, with ability to run browser-based application testing and debugging; WordPress, Stackbit, or Adobe Experience Manager preferred
• 3+ years of managing a team of web authors and developers with a track record of mentorship and growth
• Deep expertise in experimentation platform capabilities, customer data platforms, architecture, and implementation
• Knowledge of Agile software development methodology, Project Management processes, and tools such as Jira, Smartsheet, and Google Sheets
• Excellent communication skills, confident with management, and able to clearly articulate thoughts and recommendations with attention to detail
• Effective cross-team collaborator with the ability to work across multiple creatives and stakeholders to manage delivery of omnichannel personalization
• Bachelor's degree in marketing, engineering, business, or relevant field of study

Nice to Have

• Experience with Adobe Experience Manager
• Experience with content management and web development tools

Qualifications

• Bachelor's degree in marketing, engineering, business, or relevant field

Benefits & Perks

• Competitive compensation package with a strong pay for performance rewards approach
• Eligible for cash bonus, equity rewards, and benefits in accordance with applicable plans and programs