Marketing Manager

Sinch

Minneapolis, MN

Full Time

Senior

2 days ago

Job Description

About the Role

Voyant, a Sinch company, is seeking a dynamic and results-driven Marketing Manager to lead the planning, execution, and optimization of integrated marketing campaigns. This role will focus heavily on campaign marketing strategy, sales enablement through compelling presentations, and coordinating trade show presence to drive brand awareness and lead generation.

Key Responsibilities

Develop and execute multi-channel marketing campaigns aligned with business goals.
Collaborate with product, sales, and creative teams to craft messaging and content.
Monitor campaign performance and optimize based on KPIs such as engagement, conversion, and ROI.
Manage campaign calendars, timelines, and budgets.
Create and maintain persuasive sales presentations and pitch decks tailored to various customer segments.
Partner with the sales team to understand client needs and translate them into impactful visual and narrative content.
Ensure brand consistency and messaging alignment across all sales materials.
Plan and manage the company's presence at trade shows, conferences, and industry events.
Coordinate logistics including booth design, promotional materials, staffing, and lead capture.
Work cross-functionally to ensure pre-event promotion and post-event follow-up strategies are executed effectively.
Track event ROI and provide post-event analysis and reporting.

Requirements

Experience in developing and executing multi-channel marketing campaigns.
Ability to collaborate with cross-functional teams including product, sales, and creative.
Strong skills in creating persuasive sales presentations and pitch decks.
Experience in planning and managing trade shows, conferences, and industry events.
Ability to coordinate logistics and manage event-related activities.
Excellent project management skills to handle campaign calendars, timelines, and budgets.

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