Marketing Manager

About the Role

Key Responsibilities

• Develop and execute comprehensive marketing plans aligned with business objectives.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Interact with Commercial and Product teams as well as customers to learn product and market needs that will be used as inputs into brand management.
• Interact with Investor Relations (IR) team to ensure alignment with Corporate strategic messaging.
• Ensure consistent brand messaging across all channels and materials.
• Oversee and coordinate the development, creation and implementation of marketing collateral, promotional content, technical sales literature, catalogs, product brochures, and digital content for use in online and printed media for all channels.
• Coordinate all promotional items purchased for the aftermarket group.
• Manage internal and external communications, including press releases, newsletters, and executive messaging in coordination with IR.
• Coordinate with IR regarding corporate website updates to align with the investor relations section of the website.
• Manage responses to day-to-day electronic communications received via email, social media, and other online sources and provide all investor inquiries to IR.
• Oversee activities with industry trade publications including sales/technical articles.
• Build and maintain relationships with media, industry partners, and stakeholders.
• Lead digital campaigns including SEO/SEM, email marketing, and social media.
• Perform regular reviews of multiple websites and social media pages to ensure content optimization, integrity, accuracy, timeliness, and relevance.
• Develop an audience for the company's social media pages using input from various areas of the company to plan, implement, and maintain social media campaigns.
• Design and/or supervise the design of digitized images, banners, bullets, charts, image maps, and other graphics to enhance website appearance.
• Analyze campaign performance and optimize for ROI.
• Analyze and report on digital metrics and create KPIs to monitor digital tactics' success.
• Apply knowledge of database design standards and database management.
• Plan and execute trade shows, product launches, and customer events.
• Coordinate with cross-functional teams to ensure successful event delivery.
• Represent the company in meetings with outside partners including customers, vendors, and resources used for programs and promotions.
• Manage and mentor team including external agencies.
• Collaborate with sales, product development, and executive leadership.
• Manage budgets and expenditures associated with the marketing communications plan.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred).
• 5+ years of experience in marketing and communications, preferably in the automotive or manufacturing sector.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding and technical competency of digital marketing tools and analytics, including web analytics and optimization, online media, usability, eCommerce, and Web 2.0.
• Experience in Search Engine Marketing, PPC, and SEO strategies.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Nice to Have

• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot).
• In-depth knowledge of social media platforms (Facebook, Instagram, LinkedIn in particular).
• Ability to interact proactively with peers and management.
• Ability to use software including MS Office (Outlook, Excel, PowerPoint, Word).
• Experience with digital photography and videography.