Marketing Manager

About the Role

Key Responsibilities

• Manage overall community brand presentations including community events, Welcome Center, CRM program, day-to-day builder relations, and Realtor outreach to create clear differentiators and maximize home sales.
• Oversee the operation of the Welcome Center and manage Community Representatives to ensure high customer service standards.
• Create a passion for customer-focused community presentations and mentor community representatives.
• Hire, coach, and retain effective staff members.
• Maintain collateral management, manage office supplies, and oversee office technology needs.
• Oversee website content including Homefinder and CRM content and usage.
• Visit models regularly, speak with sales representatives, and plan builder meetings.
• Conduct presentations and tours for new builder reps, ensure monthly builder base price sheet is updated, and manage builder contact lists.
• Build relationships with agency offices, plan onsite Realtor events, and coordinate Realtor luncheons and networking breakfasts.
• Sponsor networking groups, oversee the Realtor Rewards program, and manage Realtor contact database.
• Communicate with the Marketing Director regarding field trends and opportunities, provide feedback on metrics, and assist with community marketing and resident events.
• Assist with signage maintenance, drive quarterly competition, manage lot inventory system, and contribute content for social channels.

Requirements

• Bachelor's degree in Advertising, Marketing, Communications or related field.
• 5+ years of experience in Marketing or real estate.
• Superior oral and written communication skills.
• Knowledge of online marketing, advertising, event planning, outdoor signage, and other advertising mediums.
• Ability to multitask and work effectively with various tasks and colleagues.
• Experience managing and supervising people and multiple priorities.
• Ability to think strategically and execute marketing plans.
• Strong networking and community relations skills.
• Excellent customer service skills.
• Strong computer skills, with at least expert knowledge of Word, Excel, PowerPoint, and ability to learn other in-house programs easily.
• Experience in real estate and homebuilding is a plus.
• Agency management experience is preferred.

Nice to Have

• Experience in real estate and homebuilding.
• Agency management experience.

Benefits & Perks

• Competitive compensation.
• Excellent extended medical, dental, and vision benefits beginning day 1.
• 401(k) matching, vesting begins day 1.
• Career development programs.
• Charitable donation matching.
• Paid Volunteer Hours.
• Paid parental leave.
• Family planning assistance including IVF, surrogacy, and adoptions options.
• Wellness and mental health resources.
• Pet insurance offering.