Marketing Manager

About the Role

Key Responsibilities

• Develop and execute digital and traditional marketing strategies aligned with company objectives to drive customer acquisition, engagement, and retention.
• Manage, implement, and report on reputation, review, and lead generation campaigns across various platforms.
• Collaborate with internal departments such as IT, operations, pricing & revenue, and finance to align marketing efforts with broader business goals.
• Prepare initiatives and results for presentation to senior leadership.
• Manage the customer journey implementation for each storage sector, including creative, experience, and testing across all customer communications and digital touchpoints.
• Oversee the development and execution of targeted email and text communication to engage and educate customers and prospects.
• Drive website design and UX enhancements to align with brand guidelines and improve customer journeys.
• Implement A/B testing to optimize website, communication, and app performance and engagement.
• Leverage data-driven insights to improve customer communication, sentiment, and retention.
• Create compelling marketing copy and edit existing messaging.
• Work with creative and IT teams to implement changes, track progress, and measure results.
• Develop customer acquisition strategies through media, affiliates, and partnerships.
• Collaborate with external agencies to deliver marketing campaigns and initiatives.
• Identify and cultivate partnerships to enhance brand visibility and reach.

Requirements

• Bachelor's degree in marketing, Business, or a related field, or relevant work experience of 7+ years in B2C and B2B sales and marketing.
• 7+ years of progressive marketing experience with a proven track record in customer acquisition and engagement.
• Expertise in email marketing, website design, A/B testing, and digital media strategies.
• Strong team management skills.
• Excellent analytical skills with the ability to translate data insights into strategies; proficiency in analytics tools preferred.
• Ability to write clear, compelling copy for various marketing materials.
• Exceptional communication and interpersonal skills.
• Highly organized and detail-oriented with a big-picture perspective.
• Ability to thrive in a fast-paced, dynamic environment.
• Ability to travel up to 25%.
• Proficiency in Microsoft applications, CMS systems, social media platforms, and lead generation technology.

Nice to Have

• Supervisory skills (beneficial but not required).