Marketing Manager

About the Role

Key Responsibilities

• Develop and execute multi-channel marketing campaigns aligned with business goals.
• Collaborate with product, sales, and creative teams to craft messaging and content.
• Monitor campaign performance and optimize based on KPIs such as engagement, conversion, and ROI.
• Manage campaign calendars, timelines, and budgets.
• Create and maintain persuasive sales presentations and pitch decks tailored to various customer segments.
• Partner with the sales team to understand client needs and translate them into impactful visual and narrative content.
• Ensure brand consistency and messaging alignment across all sales materials.
• Plan and manage the company's presence at trade shows, conferences, and industry events.
• Coordinate logistics including booth design, promotional materials, staffing, and lead capture.
• Work cross-functionally to ensure pre-event promotion and post-event follow-up strategies are executed effectively.
• Track event ROI and provide post-event analysis and reporting.

Requirements

• Experience in developing and executing multi-channel marketing campaigns.
• Ability to collaborate with cross-functional teams including product, sales, and creative.
• Strong skills in creating persuasive sales presentations and pitch decks.
• Experience in planning and managing trade shows, conferences, and industry events.
• Ability to coordinate logistics and manage event-related activities.
• Proficiency in monitoring campaign performance and optimizing based on KPIs.
• Excellent project management skills with the ability to handle calendars, timelines, and budgets.