Marketing Manager

About the Role

Key Responsibilities

• Design detailed marketing plans that align with Emerson Tool Company objectives and support the ProTeam commercial business. Communicate and implement defined strategies with teams, peers, and executives. Measure effectiveness of marketing activities and support commercialization.
• Apply customer insights and market dynamics to create compelling value propositions. Understand end-user needs and market potential, ensuring these are integrated into the product development process. Support business planning based on market trends and insights. Participate in market research.
• Develop and implement marketing deliverables to drive new products to launch in coordination with cross-functional teams. Support product adoption across customer segments and commercial channels.
• Lead content development for the brand across all channels. Lead all aspects of advertising, social media, and public relations campaigns and results. Lead the strategy and execution of automated marketing campaigns. Provide strategic direction to ensure website pages and content cultivate education and sales growth, maintaining alignment with brand standards.
• Direct the creation of marketing assets and all branded collateral. Lead all aspects of the creation, production, and maintenance of digital content, literature, advertising, and public relations material to support commercial product marketing efforts. Work with the graphics team to develop marketing communication materials, product packaging, labeling, and other digital assets, ensuring timely project completion.
• Lead the management of tradeshows and marketing specialist activities supporting the ProTeam brand. Support range of customer and channel needs in partnership with the sales team.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• At least 5 years of brand/marketing management and leadership experience.
• Experience leading or influencing the work of non-direct reports.
• Strong skills in project management, communication, relationship networking, and cross-functional collaboration.
• Ability to thrive in fast-paced environments, leading multiple projects and timelines successfully.
• Legal authorization to work in the United States—sponsorship is not available for this role.

Nice to Have

• At least 7 years of experience in brand/marketing management.
• Product marketing experience supporting development of new products.
• People management of a direct report or small team.
• Proficiency in content creation, eCommerce marketplaces, and digital advertising.
• Graphic design skills using Adobe Creative Suite.
• Strong understanding of email and social media marketing strategies.

Benefits & Perks

• Flexible, competitive benefits plans including medical insurance, dental, and vision coverage.
• Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition programs.
• Flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave.