Marketing Manager

About the Role

Key Responsibilities

• Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs, both virtual and in-person, designed to showcase Gartner's value to highly qualified prospects.
• Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.
• Act as main point of contact for the salesforce within select regions (e.g., Europe).
• Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.
• Act as center of excellence by adapting program strategy to regional needs, leading Sales training, developing communications, and supporting best practice execution.
• Collaborate with other regional Experiential Marketing program leads to ensure consistent execution and sharing of best practices globally.
• Partner with peers in Integrated and Digital Marketing teams to create seamless pre-event marketing campaigns, onsite experiences, and post-event communications.
• Execute programs for a portfolio of events/experiences throughout the year, managing programs according to global playbooks and acting as the main regional contact.
• Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends, and continuously innovating to improve the prospect experience.
• Coordinate stakeholder needs and ensure optimal utilization of Gartner resources such as Analysts, budget, and locations.
• Collaborate cross-functionally with stakeholders including Sales leadership, Research & Advisory, Service Delivery, Conferences, and others to achieve goals.

Requirements

• 5-8 years of business, project management, and/or marketing experience.
• Demonstrated business acumen and a track record of meeting targets and objectives.
• Experience partnering with, coaching, supporting, and enabling Sales organizations.
• Experience executing multiple highly complex and/or strategic programs and activities.
• Strong attention to detail and ability to work in a fast-paced, changing environment managing multiple projects simultaneously.
• Ability to analyze complex issues and design appropriate solutions.
• Strong communication skills, including tailoring messages to different audiences.
• Cross-functional collaboration skills across multiple levels.
• Strong problem solving, strategic and critical thinking, and analytical skills.
• Event planning and organization skills.
• Limited travel required (10-15%).

Nice to Have

• Experience with global marketing programs and regional adaptation.
• Knowledge of digital marketing and pre/post-event campaign integration.
• Experience working with sales enablement and training.

Qualifications

• Educational background is not explicitly specified, but extensive experience in marketing and project management is required.

Benefits & Perks

• Competitive salary and generous paid time off policy.
• Charity match program, Medical, Dental & Vision Plans.
• Parental Leave, Employee Assistance Program (EAP).
• 401K matching, stock purchase options, and more.
• Hybrid work environment offering flexibility and support.