Marketing Manager

About the Role

Key Responsibilities

• Deliver against brand and category financial goals, managing both top and bottom line
• Formulate and champion marketing strategies designed to achieve category objectives, foster channel growth, and attain market share targets
• Continuously monitor market trends, consumer preferences, and competitive landscape to provide real-time insights that can inform marketing strategies and product development decisions
• Work in partnership with the Sales team to build and execute specific customer strategies and tactics, support Sales in bringing category strategies to life for customers
• Collaborate closely with teams in R&D, Revenue Management, Finance, Supply Chain, and Operations to inform decisions that drive achievement of in-year goals and lay the foundation for future growth plans
• Lead end-to-end commercialization of new product development, innovation, and renovation from consumer-centric concept generation through to in-market execution
• Partner with Retail Sales and Brand teams to grow MLF branded share in their category
• Take charge of the annual strategic business reviews and planning processes for the category, while supporting other regular business rhythms
• Support various activities to promote growth initiatives of the company

Requirements

• BS/BA in Marketing/Business or related field; MBA preferred
• Progressive 4-6 year experience in CPG brand or general management
• Experience working with syndicated data sources such as SPINS, IRI, Nielsen preferred
• Strong working knowledge of MS Office, specifically PowerPoint and Excel
• Previous experience with P&Ls and PowerBI an asset
• Solid understanding of key drivers of the P&L and ability to recommend changes
• Ability to analyze data and draw conclusions to inform business plans
• Demonstrated agility and effectiveness in a dynamic business environment
• Understanding of customer strategies and motivations and applying them to marketing initiatives
• Skilled in mobilizing and motivating cross-functional teams to achieve objectives
• Ability to articulate strategic direction with sound rationale and influence management
• Proven track record in product commercialization from concept to market

Nice to Have

• Experience with syndicated data sources such as SPINS, IRI, Nielsen
• Previous experience with P&Ls and PowerBI

Qualifications

• BS/BA in Marketing/Business or related field
• MBA preferred
• 4-6 years of experience in CPG brand or general management

Benefits & Perks

• Salary range of $125,000 - $135,000 depending on experience
• Inclusive, high-performance company culture with a focus on sustainability
• Hybrid work model combining remote and in-office work
• Comprehensive benefits including Medical, Dental, and Vision
• 401K plan with company match
• Learning and development opportunities including workshops and speaker series
• Tuition reimbursement program for continuous learning
• Up to two paid days annually for volunteering