Marketing Manager - Advertising Specialist

About the Role

Key Responsibilities

• Develop and execute Facebook/Instagram ad campaigns targeting local families
• Create SEO-optimized content and manage social media presence
• Design marketing materials using Adobe Creative Suite
• Implement email/SMS automation for lead nurturing and follow-up
• Analyze campaign performance and ROI using Google Analytics
• Collaborate with studio leadership on enrollment strategies

Requirements

• 2+ years digital marketing experience, preferably local service businesses
• Proficiency in Facebook Ads Manager and Google Ads
• Strong copywriting skills for parent-focused messaging
• Google Analytics certification preferred
• Adobe Creative Suite knowledge
• Excellent organizational and project management abilities

Nice to Have

• Experience in children's program marketing
• Local business marketing in San Fernando Valley area
• Lead generation and conversion optimization
• B2C service business campaigns

Qualifications

• Digital marketing experience (3-5 years)

Benefits & Perks

• Competitive salary based on experience
• Opportunity to help grow a unique Ballet program
• Creative freedom in campaign development
• Performance-based bonuses tied to enrollment growth