Fairmont Hotels & Resorts logo

Marketing Manager Brand, Activations & Sales Support

Fairmont Hotels & Resorts

Sonoma, CA
Full Time
Mid Level
70k-80k
6 days ago

Job Description

About the Role

The Marketing Manager drives the brand voice and guest-facing presence of Fairmont Sonoma Mission Inn & Spa. This role is responsible for creating and executing on-property activations, managing social media, supporting B2B sales tools, and overseeing the development of marketing collateral. In collaboration with various directors, the position helps ensure the resort maintains top-of-mind awareness for leisure and group travelers visiting Sonoma's wine country.

Key Responsibilities

  • Plan and implement seasonal guest-facing activations, local partnerships, and on-property promotions across F&B, Spa, and Resort operations
  • Develop branded print and digital collateral including menus, flyers, signage, welcome cards, and in-room materials
  • Update digital signage, reader boards, and other on-site messaging platforms to reflect current offerings and events
  • Manage the content calendar and daily postings for Instagram, Facebook, and TikTok
  • Curate on-brand, engaging content highlighting the resort experience, events, and local culture
  • Coordinate influencer stays and social collaborations in partnership with the PR team
  • Create and maintain proposal templates, sales presentations, site visit materials, and group fact sheets
  • Coordinate updates to group-facing platforms including Cvent, WeddingWire, and Consortia listings
  • Support Sales in the execution of B2B activations, tradeshows, and client events with creative tools
  • Collaborate with the Senior Marketing Manager on the execution of hotel-wide campaigns, ensuring alignment across on-property and digital platforms
  • Assist with publishing and optimizing listings on third-party platforms (Yelp, Sonoma County Tourism, wedding sites)
  • Prepare monthly email newsletters to support seasonal promotions and local events; track engagement results and feedback
  • Partner with the Senior Marketing Manager to keep brand.com and the hotel microsite updated with relevant offers, packages, and imagery
  • Support content audits and visual storytelling efforts by ensuring images and messaging reflect current priorities
  • Coordinate closely with the Senior Marketing Manager to align content needs, promotion schedules, and guest messaging
  • Work collaboratively with PR and Revenue teams to support high-visibility campaigns and media-driven activations
  • Participate in weekly strategy meetings and on-property walkthroughs to maintain brand consistency across all guest touchpoints

Requirements

  • 2-4 years of experience in hospitality marketing, brand communications, or lifestyle content creation
  • Proficient in social media management and creative content tools (Canva, Adobe Creative Suite preferred)
  • Strong visual sensibility and understanding of hospitality guest touchpoints
  • Exceptional organizational skills and comfort with cross-departmental coordination
  • Ability to manage multiple projects in a fast-paced, guest-focused environment
  • Familiarity with Fairmont and Accor branding standards is preferred

Nice to Have

  • Familiarity with Fairmont and Accor branding standards

Qualifications

  • Educational background or certifications are not explicitly specified, but relevant experience in hospitality marketing is required

Benefits & Perks

  • Employee benefit card offering discounted rates in Accor worldwide, including Fairmont Hotels
  • Learning programs through our Academies
  • Opportunity to develop your talent and grow within your property and across the world
  • Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21 and our Diversity & Inclusion initiatives
  • Competitive and flexible Health Care Benefit Plans to meet you and your family's needs
  • Vacation Benefits after 90 days
  • 401k match at 100% of first 4% of contributions

Working at Fairmont Hotels & Resorts

As one big team, community of service professionals, we come together and work with a common purpose to welcome, connect and serve others. We support diversity and inclusion, aiming to attract, recruit, and promote diverse talent.

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Job Details

Posted AtAug 1, 2025
Job CategoryBrand Marketing
Salary70k-80k
Job TypeFull Time
Work ModeOnsite
ExperienceMid Level

Job Skills

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About Fairmont Hotels & Resorts

Website

fairmontcareers.com

Location

Sonoma, CA

Industry

Unclassified Industry

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