Marketing Manager

About the Role

Key Responsibilities

• Lead major projects and oversee marketing plan executions spanning several business partners.
• Serve as project manager and target market authority within a client group.
• In partnership with business units, drive the development of planning documents and marketing strategy.
• Champion smart, strong, and creative strategies while effectively representing the customers' and the bank's business units at all phases of the work.
• Initiate and oversee client deep-dives and additional research.
• Identify opportunities to add more value to client work and serve as a leader in problem solving with client concerns as needed.
• Manage communications and approvals at appropriate stages of a project, keeping all stakeholders involved and informed.
• Drive synergy between all functional teams (digital, PR & social media, insights, creative, media, etc.).
• Develop and implement strategic marketing plans in partnership with the Marketing Director to support customer acquisition, retention, and market goals.
• Develop and manage cross-channel marketing programs that elevate the bank's brand reputation and create increased demand for products and services.
• Oversee day-to-day work of a Community Relations Specialist, modeling positive leadership and ensuring team performance.
• Collaborate with internal marketing partners to execute strategies including digital, events, PR, and communications.
• Develop relationships with business partners and collaborate across business lines to execute high-level programs.
• Support the development and growth of the bank's brand through various channels including sales materials, digital, traditional channels, events, PR, and communications.
• Assist in annual marketing initiative planning for assigned business units, including coordinating meetings and deadlines.
• Partner with creative agencies and internal teams to develop and implement marketing strategies.
• Manage campaign execution from concept to implementation and training.
• Develop short-term and long-term marketing objectives and KPIs, and track and communicate results.
• Provide project management and timely execution of projects of varying scope and complexity.
• Implement best practices for marketing results tracking, campaign optimization, and ROI analysis.
• Assist with the development and management of the advertising budget for the business unit.
• Manage day-to-day relationships with stakeholders, fostering collaboration.
• Ensure compliance with all bank advertising and regulatory guidelines.
• Use market research to craft marketing strategies and determine campaign goals.
• Develop and implement sales strategies in partnership with business units that drive results and adhere to KPIs.

Requirements

• Bachelor's degree in marketing, communications, business, or related field or equivalent professional experience.
• Preferably 10 years of progressively responsible experience in marketing.
• Project management experience preferred.
• Communication experience in the financial field a plus.
• Ability to think creatively, strategically, and execute comprehensive marketing plans.
• High level of integrity, standard of excellence, and positive energy.
• Ability to work independently and collaboratively to problem solve and make recommendations.
• Excellent written and verbal communication skills.
• Strong ability to establish processes and project timelines.
• Demonstrated ability to provide thought leadership and influence decision-makers.
• Open, honest, and highly collaborative attitude.
• Strong management skills in project management, branding, and creative conceptualization.
• High organization skills and experience in coordinating multiple projects.
• Proficiency with office automation software and Microsoft Suite.

Nice to Have

• Experience in financial field communication.
• Advanced ability to think creatively and strategically.
• Experience with project management.

Qualifications

• Bachelor's degree in marketing, communications, or business or related equivalent professional experience.
• Preferably 10 years of progressively responsible experience in marketing.

Benefits & Perks

• Comprehensive package including Health, Financial, Retirement, and Work/Life Benefits.
• Eligible for participation in an annual bonus plan.