Marketing Manager, Core Lab Systems

About the Role

Key Responsibilities

• Lead Core Lab System Marketing Strategies: Develops and executes marketing strategies, including promotion, positioning, messaging, strategic investments, and sales support.
• Balance Strategic and Tactical Priorities: Balances long-term strategic growth with short-term execution needs, ensuring alignment with annual objectives.
• Marketing Plan Development: Creates and executes the Core Lab Systems portfolio marketing plan, defining KPIs to drive demand and maximize customer and financial impact, including managing the marketing budget.
• Brand Integration and Tactical Execution: Ensures a cohesive brand message across multiple marketing platforms and drives seamless execution of tactics.
• Pipeline and Product Roadmap Planning: Collaborates with Product Management and stakeholders to develop product roadmaps, launches, and in-market execution.
• Customer Engagement: Supports key customer engagements such as medical conferences, IHN visits, 360 events, and City Events, in partnership with marketing and MSA teams.
• Compliance and Promotional Effectiveness: Develops compliant promotional tactics and ensures effective pull-through, working closely with Legal and Regulatory teams.
• Creative Development and Media Planning: Partners with internal communication teams and agencies to create impactful campaigns and media plans, with regular reviews and optimizations.
• Assess new market opportunities: Collaborates with management to develop business cases and execute approved marketing strategies.
• Collaborate with sales teams: To support customer-facing presentations, instrument demos, and strategic discussions.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5 years of marketing, business, sales, or related experience.
• Strong communication skills to deliver presentations and communicate complex information effectively.
• Understanding of laboratory operations, health systems, and diagnostics business.
• Experience partnering with sales and cross-functional stakeholders.
• Regulatory and compliance awareness (e.g., USDA, ISO 9000, CLIA, FDA, GMP).
• Proven stakeholder management skills and ability to influence without authority.
• Ability to travel as needed.
• Proficiency in Google Suite and Microsoft Office.

Nice to Have

• Previous marketing experience.
• Demonstrated ability to deliver presentations and communicate complex information.
• Strong understanding of laboratory operations and diagnostics.
• Experience working with sales organizations and cross-functional teams.
• Regulatory and compliance knowledge (e.g., USDA, ISO 9000, CLIA, FDA, GMP).
• Proficiency in utilizing Google Suite and Microsoft Office.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 5 years of relevant experience.

Benefits & Perks

• Competitive salary range: $97,800 - $181,600 USD annually, based on experience and location.
• Discretionary annual bonus based on performance.
• Benefits detailed at the provided link.