Marketing Manager- East Carolina University

About the Role

Key Responsibilities

• Act as an ambassador and guardian for the Aramark brand
• Collaborate closely with colleagues in the wider Northern European region to ensure standard methodology and great ideas are shared
• Carry out ad-hoc projects as required
• Implementation of customer centric retail propositions into client accounts; supporting the operations team to successfully conduct food and service offers, menu mix, brand, pricing, and promotions
• Manage the in-house customer experience and happiness measurement tool, launching into new sites and supporting existing units, including monthly reporting and presenting to the wider Aramark Northern European marketing team
• Contribute to the creation of the customised proposition driven by insight and a deep knowledge of customer segmentation and need states
• Develop and deliver a program of consumer engagement activities that deliver business objectives (awareness, participation, spend, day part, happiness, and fun/engagement)
• Work with the internal Purchasing team to harness supplier relationships to drive sales and support marketing and promotional initiatives
• Own the internal IP library ensuring all artworks are handled and shared with key internal partners
• Deliver promotional campaigns on a cyclic basis working three months in advance, linking with social media channels
• Develop training programmes for Operations Teams on marketing fundamentals such as upselling, merchandising, displays, planograms, packaging, and labeling
• Develop Brand Standards Manuals to enable Operations to implement internal propositions to standards
• Work with internal partners and external agencies to develop customer insights and research using qualitative and quantitative methods
• Develop a marketing and awareness plan around the corporate CSR strategy
• Coordinate internal fundraising/marketing campaigns
• Produce commercial case studies for propositions, promotions, and activities for bids and tenders
• Work with external design agencies to produce marketing collateral and supporting documents
• Produce quarterly food trend reports for circulation
• Support the internal sales team with marketing collateral for bids and tenders
• Roll out 'Centers of Excellence' showcasing branding, merchandising, and retail excellence
• Conduct on-site audits to ensure effective implementation of central marketing initiatives

Requirements

• 3-4 years' experience in a similar role
• A formal Marketing / Business Qualification
• Understanding of the marketing mix and its application in a food service environment
• Experience within world-class B&I operations
• Proficient in English, both written and spoken
• Strong creative skills
• Excellent attention to detail
• Ability to prioritize tasks
• Excellent IT skills
• Strong social media skills
• Strong communication and interpersonal skills
• Positive, can-do demeanor
• Ability to work to tight deadlines
• Ability to work under own initiative
• Effective articulation and presentation skills
• Full Driving license and ability to travel
• Awareness of customer insight and latest market trends

Nice to Have

• Experience with customer insight and market trend analysis

Qualifications

• Formal Marketing / Business Qualification

Benefits & Perks

• Not explicitly specified in the description