Marketing Manager

About the Role

Key Responsibilities

• Develops and executes strategic marketing plans aligned with business goals.
• Leads the creation and implementation of integrated marketing campaigns across digital, social media, email, and traditional channels.
• Analyzes campaign performance and provides actionable insights to optimize results.
• Oversees the company's co-op advertising program for dealers, managing requests and ensuring alignment with brand strategy.
• Supports dealers in developing marketing plans that reflect Mercury's positioning and objectives.
• Supervises social media strategies to drive brand awareness, engagement, and lead generation.
• Collaborates on the creation of digital content and promotional materials to ensure consistent brand messaging.
• Assists with merchandising, point-of-purchase materials, and digital tools for dealer marketing initiatives.
• Coordinates with external partners to execute projects that enhance brand loyalty and drive sales.
• Monitors and analyzes marketing data (e.g., surveys, campaign metrics, social media performance) to refine strategies.
• Guarantees all translations and adapted marketing assets for regional use; manages digital tools such as dealer portals, websites, and social media platforms.
• Plans, organizes, and participates in industry events, dealer meetings, and promotional trips.
• Collaborates with cross-functional teams and dealers to develop campaigns, sales programs, and promotional initiatives.
• Travels to LAC markets to understand the business and make dealer connections and gather feedback.

Requirements

• Strong knowledge of marketing strategy methodologies.
• Proven experience in marketing, preferably in a similar role.
• Solid understanding of digital marketing tools and platforms.
• Ability to manage the production, control, and distribution of marketing materials in both English and Spanish.
• Excellent verbal and written communication skills to engage with all levels of the organization, dealer network, and media.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Proficient in Microsoft Office, PowerPoint, Adobe, InDesign, and other graphic design tools.
• Ability to work independently and collaboratively within a team.
• Creative mindset with a keen eye for detail.
• Strong follow-up skills and ability to maintain excellent organization.
• Ability to work with a high level of confidentiality.
• Masters Degree in Marketing or related field preferred.
• Bachelor's degree in Marketing.
• At least 6 years in similar roles.
• Fluency in English and Spanish both verbal and written.

Nice to Have

• Masters Degree in Marketing or related field (preferred).

Benefits & Perks

• Medical, dental, vision coverage.
• Paid vacation.
• 401k (up to 4% match).
• Health Savings Account (with company contribution).
• Well-being program.
• Product purchase discounts.