Marketing Manager Experiential

About the Role

Key Responsibilities

• Enhance Doosan Bobcat's brand visibility through consumer activations, partnerships, sponsorships and activities, expanding new and existing channels.
• Develop and lead the strategic direction of experiential marketing initiatives, ensuring consistent brand expression at every touchpoint.
• Oversee the planning, execution, and management of marquee marketing and dealer events, as well as the North American tradeshow program.
• Act as the strategic lead for events; facilitate strategy and experience discussions with key executive stakeholders and external partners.
• Conduct proactive and ongoing research to identify successful experiential marketing opportunities to align to our expanding consumer and target audiences and business goals.
• Build and manage strong vendor partnerships, optimizing opportunities and best practices found in the experiential industry.
• Develop and manage comprehensive event budgets with real-time tracking and reporting of actuals versus forecasts.
• Ensure development of brand-focused materials that successfully communicate the Doosan Bobcat brand pillars, attributes, and promise.
• Manage and evolve brand style standards and guidelines; oversee agency reviews to ensure consistency and relevancy in the marketplace.
• Develop business cases for event funding and budget allocation.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Management, or related major. Associate's Degree and equivalent experience will be considered.
• 7+ years in experiential marketing, brand management, or related roles, with proven success in managing large-scale events (500+ attendees) and high-impact brand campaigns.
• Demonstrated ability to work effectively across departments and with external partners to develop and execute cohesive brand strategies and experiential initiatives.
• Strong analytical skills with experience in budget development, expense forecasting, vendor negotiations, and ensuring cost-effective event execution.
• Proven expertise in elevating brand awareness and recognition within competitive markets through various marketing channels.
• Confident in public representation, including media interactions, video interviews, and events, to positively convey the brand image.
• Experience leading high-performing teams, setting clear goals, fostering accountability, and managing performance.
• Skilled in developing, presenting, and securing buy-in for marketing strategies and business cases at the executive level.
• Excellent organizational skills with the ability to prioritize, track, and complete multiple complex projects proactively and independently.
• Capable of resolving problems diplomatically with sound judgment, in real time.
• Travel: up to 20% travel domestic and abroad.

Qualifications

• Educational background in marketing, business, or management.
• Experience managing large-scale events and high-impact campaigns.