Marketing Manager

About the Role

Key Responsibilities

• Manage overall community brand presentations including community events, Welcome Center, CRM program, day-to-day builder relations and Realtor outreach to create clear differentiators and maximize the volume and pace of home sales.
• Responsible for day-to-day operation of the Welcome Center and management of Community Representatives.
• Mentor the community representatives to maintain the highest level of customer service utilizing software programs, the Discovery Process, the community brochure and other marketing tools created for the community.
• Stewarding the community brand at all touch points.
• Create a passion for customer-focused community presentations.
• Hire, coach, and retain effective staffing.
• Maintain collateral management, manage office supplies and reorder when necessary.
• Manage office technology needs.
• Oversee website content including Homefinder and CRM content and usage.
• Visit each model regularly and speak with sales representatives.
• Plan regular builder meetings and conduct presentations and tours of Midline for new builder reps.
• Ensure that the monthly builder base price sheet is updated and distribute builder contact list.
• Visit key agency offices and build relationships with agents and office managers.
• Plan onsite Realtor events, coordinate and host Realtor luncheons, and attend networking Realtor breakfasts and lunches.
• Sponsor networking groups and maintain calendar of all sponsorships.
• Oversee Midline Realtor Rewards program and manage Realtor contact database.
• Communicate with Marketing Director on trends or opportunities seen in the field.
• Provide feedback to ensure metrics are being met.
• Assist with community marketing events and resident special events.
• Assist in community and builder signage to ensure accuracy and proper maintenance.
• Drive competition quarterly to stay abreast of what is happening around Midline.
• Manage Tochi, Brookfield's lot inventory management system.
• Assist with content creation for Midline social channels.

Requirements

• Bachelor's degree in Advertising, Marketing, Communications or related field.
• 5+ years in Marketing or real estate.
• Superior oral and written communication skills.
• Knowledge of online marketing, advertising, event planning, outdoor signage, and other advertising mediums.
• Ability to multitask and work effectively with a variety of tasks and colleagues (both internal and external).
• Experience managing and supervising people and multiple priorities.
• Ability to think strategically and execute a marketing plan.
• Strong networking and community relations skills.
• Excellent customer service skills.
• Strong computer skills, with at least expert knowledge of Word, Excel, PowerPoint, and ability to learn other in-house computer programs easily.
• Experience in real estate and homebuilding is a plus.
• Agency management experience is preferred.

Nice to Have

• Experience in real estate and homebuilding.
• Agency management experience.

Benefits & Perks

• Competitive compensation.
• Excellent extended medical, dental and vision benefits beginning day 1.
• 401(k) matching, vesting begins day 1.
• Career development programs.
• Charitable donation matching.
• Paid Volunteer Hours.
• Paid parental leave.
• Family planning assistance including IVF, surrogacy and adoptions options.
• Wellness and mental health resources.
• Pet insurance offering.