Marketing Manager I

About the Role

Key Responsibilities

• Develop and execute hyper-local marketing strategies to increase foot traffic to Boost Mobile stores using digital, traditional, and community-based tactics.
• Align marketing touchpoints across digital platforms (Google, Meta, DSPs), in-store experiences, and regional activations to ensure a cohesive customer journey.
• Plan and manage store openings, renovations, and community-driven events such as holiday promotions and give-back initiatives to strengthen brand loyalty.
• Develop localized messaging plans tailored to regional audiences to ensure relevance and engagement.
• Identify and implement emerging technologies and tools that enhance customer engagement and optimize media investments.
• Analyze foot traffic, customer conversion rates, store locator engagement, and marketing ROI to refine local marketing efforts.
• Collaborate with franchisees, dealer locations, and DDP doors to provide tailored marketing support and ensure execution consistency.
• Partner with internal teams to define and execute go-to-market strategies for new products, promotions, and initiatives.
• Oversee budgets for local and national retail campaigns, ensuring efficient resource allocation.
• Monitor industry trends, competitive movements, and regional customer preferences to adjust strategies accordingly.
• Lead the strategic vision for Boost Mobile’s National Retail marketing efforts across partners like Walmart, Target, Best Buy, and Dollar General, ensuring alignment with business objectives.
• Manage the National Retail Marketing Lead, providing strategic direction and oversight for initiatives that drive sales, brand awareness, and conversions.
• Work with major retail partners to align marketing initiatives with their promotional calendars, in-store merchandising, and digital advertising efforts.

Requirements

• 5+ years of experience in marketing strategy, retail marketing, or go-to-market planning.
• Proven expertise in local media planning and execution across digital and traditional channels.
• Strong analytical skills with the ability to interpret data and apply insights to strategy.
• Experience managing budgets, allocating marketing spend, and tracking performance metrics.
• Excellent communication, leadership, and relationship-building skills.
• Experience managing and mentoring direct reports.
• Ability to thrive in a fast-paced environment and manage multiple initiatives simultaneously.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Meta Business Suite, and programmatic ad platforms.
• Retail or Telecommunications experience is a strong plus.

Nice to Have

• Experience in telecommunications industry.
• Experience working with retail partners and managing multi-channel campaigns.

Qualifications

• Educational background not explicitly specified, but 5+ years of relevant experience required.

Benefits & Perks

• Versatile health perks, including flexible spending accounts and HSA.
• A 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Career development opportunities.
• Flexible time away plan.
• All benefits details available at DISH Benefits.