Marketing Manager II

About the Role

Key Responsibilities

• Manages the marketing activities and programs for the organization.
• Develops and implements marketing plans to serve the business objectives.
• Stays abreast of changes in the marketing environment and coordinates market research projects.
• Selects and manages ongoing relationships with different marketing vendors.
• May oversee advertising, events, and public relations.
• Manages subordinate staff in the day-to-day performance of their jobs.
• Ensures that project/department milestones and goals are met and budgets are adhered to.
• Has full authority for personnel actions.
• Extensive knowledge of department processes.
• Acts as the retention team lead for Money products, working with VIPs.
• Works on 4-5 campaigns at a time.
• Executes lifecycle marketing programs from start to finish.
• Identifies key customer insights and data to construct effective strategies.
• Assesses and develops strategies to improve customer lifecycle engagement and retention.
• Plans and manages end-to-end multi-channel marketing campaigns including email, direct mail, push, SMS, and in-product discovery.
• Evaluates and sizes the impact of business problems and strategies.
• Collaborates with cross-functional stakeholders to deliver a positive customer experience.
• Owns deliverables, deadlines, and measurement of campaigns in digital marketing tools.
• Builds and ensures on-time program schedules from kickoff to results tracking.
• Sets up, tests, and QA's email campaigns.
• Performs and analyzes A/B split testing with analysts.
• Develops program/creative briefs and manages creative development.
• Communicates project timelines and manages stakeholder expectations.

Requirements

• End-to-end marketing management experience.
• Experience with project intake, campaign design, and execution.
• Strong cross-functional collaboration and stakeholder management skills.
• Knowledge of testing, QA, and campaign data analysis.
• Ability to identify key customer insights and develop effective strategies.
• Experience managing multi-channel marketing campaigns including email, direct mail, push, SMS, and in-product discovery.
• Ability to evaluate and size the impact of strategies and business problems.
• Experience working with cross-functional teams such as product managers, data analysts, creative teams, and deployment agencies.
• Familiarity with digital marketing tools and campaign measurement.
• Experience in building and managing detailed program schedules.

Nice to Have

• Experience with AI tools for generating and enhancing job descriptions.
• Experience managing campaigns for financial or payment products.

Qualifications

• Relevant experience in marketing management and campaign execution.

Benefits & Perks

• Fully remote work environment.
• Long-term contract through 11/2026.