Marketing Manager (Lead Generation)

About the Role

Key Responsibilities

• Develop integrated marketing campaigns across digital, email, events, content, and partner channels to drive lead generation, pipeline acceleration, and customer engagement.
• Identify and target key customer segments and personas in collaboration with Sales and Partner stakeholders.
• Manage campaign calendar and marketing request intake to ensure alignment with business priorities and sales targets.
• Collaborate with solution architects and sales teams to support the development of technical events, webinars, workshops, and supporting campaign assets.
• Own the marketing funnel—track lead generation through to conversion, continuously optimizing programs for performance and ROI.
• Establish and track KPIs to evaluate marketing effectiveness, including MQL volume, lead-to-opportunity conversion, campaign ROI, and funnel health.
• Build reports and dashboards to communicate marketing impact across the organization and with key OEM partners.
• Use data insights to optimize campaign tactics, targeting strategies, and content performance.
• Align marketing plans with OEM partner priorities to support co-branded campaigns, joint initiatives, and funded activities.
• Develop and submit MDF proposals supporting strategic objectives and lead generation goals.
• Execute on approved MDF programs and ensure accurate tracking, reporting, and ROI analysis.
• Maintain strong relationships with OEM marketing contacts and communicate performance metrics and campaign results.
• Coordinate cross-functional teams and external vendors to deliver campaigns on time and within budget.
• Support sales enablement by developing collateral, presentations, landing pages, and other assets.
• Ensure consistent branding and messaging across all touchpoints according to company and OEM guidelines.
• Keep up to date with industry trends and market intelligence.
• Perform all other duties as assigned.

Requirements

• Bachelor's degree in marketing, Business, Communications, or related field; Master's degree a plus.
• 7+ years of marketing experience in a B2B or technology-focused environment, preferably within the VAR, enterprise software, or public sector markets.
• Demonstrated success in developing and executing lead generation and performance-driven campaigns.
• Experience working with or within OEM partner ecosystems, with Oracle experience strongly preferred.
• Proficient in marketing automation tools (e.g., HubSpot, Pardot), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics), and reporting platforms.
• Strong analytical and data interpretation skills; confident in making decisions based on performance insights.
• Experience managing MDF funding and OEM marketing program compliance.
• Exceptional project management, communication, and organizational skills.
• Ability to collaborate across departments and with external stakeholders and vendors.
• Proactive, resourceful, and collaborative approach with strong attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced, dynamic environment.

Nice to Have

• Experience in the public sector markets.
• Experience with Oracle technologies and solutions.
• Master's degree in related fields.

Qualifications

• Bachelor's degree in marketing, Business, Communications, or related field.
• 7+ years of relevant marketing experience.

Benefits & Perks

• Comprehensive Health, Dental, and Vision plans.
• Premier 401k retirement plan with corporate matching and a 529 college saving plan.
• Tax-advantaged Health Savings Account and Dependent Care Flexible Spending Account options.
• Legal resources and support.
• Generous work/life balance with PTO, paid holidays, leave programs, and flex time off.
• Employee referral, recognition, gift, and reward programs.
• Tuition reimbursement for continuing education.
• Remote or hybrid work options.
• Engaging company events and team building activities.
• Health and wellness activities and relaxation spaces.
• In-office amenities including gourmet coffee, tea, fresh fruit, and healthy snacks.