Marketing Manager - Paid Media & O&O channels, Amazon Key

About the Role

Key Responsibilities

• Develop and own Paid Media strategy (including Paid ads, influencers, paid search and organic social) to drive efficient customer acquisition.
• Manage Owned & Operated channels (onsite placements and CRM).
• Analyze performance data and customer insights to optimize campaign effectiveness, continuously improving key marketing KPIs such as CTR, conversion rate, and ROI.
• Partner with Business Intelligence to define and track success metrics, reporting on campaign performance with a test-and-learn approach.
• Collaborate with Creative teams to develop compelling messaging and visuals that resonate with target audiences.
• Work cross-functionally with Product and Tech teams to align marketing efforts with new feature launches and customer experience enhancements.
• Identify new channel opportunities to diversify and scale marketing efforts beyond existing investments.

Requirements

• 3+ years of experience in performance marketing, paid media, digital advertising, or growth marketing.
• Proven experience managing paid media campaigns across paid search, paid social, influencers.
• Strong analytical skills with experience using SQL, Excel, and marketing analytics tools to measure and optimize campaigns.
• Ability to manage multiple projects, prioritize effectively, and drive results in a fast-paced environment.
• Strong communication and stakeholder management skills, with experience working across teams.
• Bachelor's degree in Marketing, Business, or a related field.

Nice to Have

• Experience with Amazon's O&O channels (e.g. house ads, PMP, ILM, Gateway Hero).
• Background in e-commerce or subscription-based services (both in B2B and B2C).
• Ability to think strategically while being hands-on in execution.
• Experience with A/B testing and experimentation in paid media campaigns.
• Passion for emerging marketing technologies and customer behavior trends.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.

Benefits & Perks

• Full range of medical, financial, and/or other benefits.
• Competitive compensation reflecting the cost of labor across US geographic markets.
• Equity, sign-on payments, and other forms of compensation may be provided as part of a total package.