Marketing Manager Patient Monitoring & Diagnostic Cardiology

About the Role

Key Responsibilities

• Lead strategic market assessments to uncover emerging trends, commercial opportunities, and competitor activities within the patient monitoring and diagnostic cardiology space.
• Drive sales alignment by developing and optimizing targeting and segmentation strategies in collaboration with sales leadership, leveraging data-driven structures including compensation design and CRM systems.
• Oversee the creation and execution of high-impact marketing content and collateral—including digital campaigns, presentations, and sales enablement tools—tailored to healthcare providers, procurement teams, and institutional stakeholders.
• Plan, launch, and manage integrated marketing campaigns across channels, ensuring alignment with business objectives, budget parameters, and performance targets.
• Provide strategic guidance on clinical positioning and value messaging, utilizing healthcare expertise to shape product narratives and educational content.
• Partner with digital marketing and analytics teams to measure, report, and optimize marketing program effectiveness using KPIs and ROI analysis.
• Serve as a key liaison across sales, product development, clinical, and regulatory teams to ensure cohesive go-to-market strategies and compliant communication.
• Support quality and regulatory reporting processes by identifying and escalating marketing-related issues, and actively participating in corrective action planning.
• Champion and promote a culture of ethical marketing and continuous improvement.
• Embrace flexible leadership responsibilities to support evolving business priorities and market needs.
• Uphold the company's core values of Integrity, Innovation, Accountability, and Teamwork, and ensure team adherence to the company's Code of Ethics and Conduct.

Requirements

• Bachelor's degree in Marketing, Business, or a clinically relevant field (e.g., Nursing, Respiratory Therapy); Master's degree or MBA preferred.
• 7+ years of progressive experience in healthcare marketing or clinical roles, including experience in acute care settings such as the ICU or ED.
• Demonstrated expertise in market analysis, campaign development, and healthcare communications.
• Deep understanding of healthcare compliance, data privacy regulations, and industry standards.
• Proven ability to lead cross-functional teams, manage projects, and deliver results in a matrixed environment.
• Strong verbal and written communication skills with the ability to translate complex clinical concepts into compelling value propositions.
• Innovative thinker with a strategic mindset, customer focus, and passion for improving clinical outcomes through marketing.

Nice to Have

• Experience in healthcare marketing or clinical roles in acute care settings such as ICU or ED.
• Experience with healthcare industry standards and compliance.

Qualifications

• Bachelor's degree in Marketing, Business, or a clinically relevant field
• Master's degree or MBA (preferred)

Benefits & Perks

• Please review our benefits here: Life at OSI
• The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location and date of hire.