Lead Product Marketing

AT&T

El Segundo, CA

Full Time

Senior

144k-216k

1 day ago

Job Description

About the Role

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we're redefining the future of connectivity with a passion to serve our customers through innovative products and services. Join our team to support and transform our business across areas like marketing, finance, and more. The Marketing & Growth Organization is responsible for driving sustainable growth by understanding and championing our customers, building a culturally relevant brand, and delivering compelling products, services, and experiences. As a Lead Product Marketing Manager, you will lead the full 360° marketing execution for wireless solutions, from go-to-market strategy to launch, partnering across the organization to bring customer stories to life and differentiate our offerings in a competitive space.

Key Responsibilities

Lead full 360° marketing execution for wireless product features, with a focus on enhanced connectivity solutions
Develop marketing briefs and messaging that align business priorities with customer value propositions
Partner closely with tactic owners across media, direct marketing, advertising, online, social, corporate communications, retail, and more to ensure seamless execution across all channels
Build Go-to-Market (GTM) plans that deliver results by aligning messaging, timing, and execution for maximum impact
Leverage data-driven insights and customer research to inform positioning and optimize campaigns
Champion the customer by ensuring every initiative prioritizes customer experience and value
Act as the connective tissue between product, marketing, and channel teams to ensure alignment and clear communication
Monitor performance, analyze results, and continuously iterate for improvement
Elevate the brand through innovative marketing tactics that differentiate wireless offerings in a competitive space

Requirements

Experience in leading full marketing campaigns, especially in wireless or technology sectors
Strong analytical thinking and creative storytelling skills
Ability to develop and execute go-to-market strategies
Excellent cross-functional collaboration and communication skills
Experience leveraging data and customer insights to inform marketing decisions
Ability to manage multiple projects and deliver results in a fast-paced environment

Nice to Have

Experience in telecommunications or wireless connectivity marketing
Knowledge of digital marketing channels and tools
Previous leadership experience in product marketing roles

Qualifications

Bachelor's degree or equivalent experience in marketing, business, or related field
Proven experience in product marketing, preferably in wireless or technology sectors
Strong analytical, strategic, and creative skills
Excellent communication and collaboration abilities

Benefits & Perks

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (at least 23 days of vacation and 9 holidays annually)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond legal requirements
Adoption Reimbursement
Disability Benefits (short and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% on eligible AT&T plans and accessories

Working at AT&T

Join a global leader in communications and technology that empowers employees to make a difference through company-sponsored initiatives and employee groups. AT&T fosters an innovative, inclusive, and impactful work environment where employees are encouraged to go above and beyond, making a difference in the lives of millions and contributing to transformative industry leadership.

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