Product Marketing Manager

About the Role

Key Responsibilities

• Drive Vertical Playbook Creation: Lead the development of comprehensive playbooks tailored for different industry verticals, collaborating closely with the sales team to ensure strategies and content are practical, effective, and align with market needs, thereby guiding effective solution implementation.
• Lead Product Launch Marketing: Drive the product marketing efforts for new product rollouts, coordinating cross-functional teams (Inventory, Data, Creative, Product, Data) to ensure seamless go-to-market strategies and successful market integration.
• Drive Competitive Intelligence: Conduct in-depth analysis of the market landscape, define actionable insights, and effectively disseminate competitive positioning and strategies across the organization.
• Analyze Product Performance & Strategy: Collaborate with the Revenue Operations team to request and build out strategic dashboards in Salesforce to quantify product success, sell-through, and market adoption.
• Develop & Maintain Solutions Content & Messaging: Own the development and ongoing maintenance of solutions-focused marketing and sales content, including value propositions, ensuring clarity and differentiation through data-driven narratives.
• Cultivate Sales Feedback & Strategy: Establish mechanisms for continuous feedback from the sales team on solution effectiveness, messaging, and evolving market needs, and translate these insights into actionable marketing strategies.
• Define & Validate Target Audiences: Lead the strategic understanding and definition of target markets and customer segments, validating hypotheses through research to ensure messaging and solutions are relevant and impactful.
• Leverage AI for Efficiency: Identify and implement AI tools and technologies to streamline marketing processes, enhance content creation, and improve team efficiency.
• Deliver Compelling Presentations: Present complex information, strategies, and value propositions effectively to sales teams and internal stakeholders.

Requirements

• 4-7 years of progressive experience in product marketing, advertising, programmatic media, or related fields on the publisher, agency, or brand side, with demonstrated ownership of key initiatives.
• Strong experience in video or CTV advertising is highly desirable.
• Proficiency in PowerPoint and Excel is required, with familiarity in tools like ChatGPT or Agentspace being a plus.
• Exceptional communication, presentation, and collaboration skills.
• A strategic, self-starter mentality, highly organized, and adaptable in a fast-paced, evolving environment.
• Demonstrated ability to manage multiple priorities and meet deadlines while maintaining a keen attention to detail.
• Deep understanding of current digital advertising, industry ecosystem, and media trends, with a passion for innovation.

Nice to Have

• Familiarity with tools like ChatGPT or Agentspace.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• The posted compensation range reflects a base salary that may vary based on a candidate's experience and location; those with more relevant experience or residing in higher-cost markets may be eligible for compensation at the upper end of the range.